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13 CHAPTER FOUR TOOLS, TECHNIQUES, AND EXAMPLES OF THEIR USE INTRODUCTION period of six years--a reduction of four years of being under construction. It cost approximately $300 to design This section highlights a variety of tools and techniques iden- the hyperlink, which returned the completed survey from tified by respondents that used limited resources. These tools more than 1,000 employees to the consultant. and techniques fall into the following seven categories: 1. Utilizing the Internet and intranet; USING VISUALIZATIONS 2. Using visualizations; 3. Holding meetings in the right place, on the right day, As a pilot project, the Volusia County MPO asked the at the right time; Florida DOT to create a video of the existing conditions 4. Leveraging relationships; on Clyde Morris Boulevard morphing into the proposed 5. Playing interactive games; improvements so that the elected officials could visu- 6. Taking the time to sit and listen; and alize the changes. This led to the redesign of Clyde 7. Using public involvement programs. Morris Boulevard and the production of videos for 14 other projects by the Florida DOT. The 15 videos cost Expanded versions of the summaries described here can be $100,000 or approximately $6,700 each. found in Appendix D. Missouri DOT's multi-media unit created a video of the proposed reconstruction and widening of truck-only lanes on its I-70 project, which was a new concept in UTILIZING THE INTERNET AND INTRANET Missouri. The video was shown at its meetings and posted on YouTube, where it has been seen more than The Missouri DOT used the Internet to advertise an on- 10,000 times. line, corridor-wide meeting for its 200-mile-long I-70 The Atlanta Regional Commission held a photo contest project by buying an ad on MapQuest that would pop-up and asked residents to take pictures, bring them to its every time anyone searched for an address within a de- offices, and talk to staff members about what the images fined distance from I-70. This cost approximately $100 represented. The pictures provided a way for residents and had the potential to reach an audience of 140,000. to identify what they treasured and what they wanted Georgia DOT's Southwest Interstate Study used public changed and were all placed on Flickr. school intranets to embed a hyperlink to a transportation survey that had the potential to reach students of all races, ethnicities, and income groups within a 32-county HOLDING MEETINGS IN THE RIGHT PLACE, study area. The purpose of the survey was to collect infor- ON THE RIGHT DAY, AT THE RIGHT TIME mation about how people used the existing transportation system and what problems they encountered in their daily The Sacramento Area Council of Governments in Cal- travels. It cost approximately $300 to design the hyper- ifornia was having problems engaging the business link, which returned the completed survey directly to community. It consulted with the Chamber of Commerce the consultant. and discovered that the business owners and operators In North Carolina DOT's I-40 Business Improvements preferred morning meetings. The business community's project, the intranets of individual businesses were used participation has now increased by having breakfast to embed a hyperlink to a transportation study that had meetings. the potential to reach employers and their employees The Tennessee DOT attached stamped, self-addressed who were both local residents and commuters without postcards to their first newsletter and asked residents to having to leave their desks. Information from this survey identify a meeting location, day of the week or week- and others conducted as part of the project found that end, and time of day or night that would be convenient approximately 70% of the more than 12,000 residents for them to attend a SR-126 project meeting. The first and commuters surveyed were willing to close I-40 com- shift workers identified Tuesday from 7:00 to 9:00 p.m. pletely during construction for a period of two years, at a church outside of Kingsport, and the retirees, soccer rather than partially close I-40 during construction for a moms, and second-shift workers identified Wednesday