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70 Planning for Offsite Airport Terminals Offsite Terminal Facility Preparation and Capital Improvements Work items related to the development, construction, and mitigation of the offsite terminal and parking are as follows: · Conduct studies related to operations, impacts, and mitigation such as environmental studies and traffic studies. · Obtain necessary permits for site preparation, construction, and operation. · If zoning changes required, complete application process. · Construct terminal and parking. · Coordinate arrival and installation of equipment, furniture, and finishes with construction schedule. · Activate communication lines and other utilities and test functionality prior to opening day. · Develop and install signage in the terminal, at the parking area, at the property entrance, and on the property. · Arrange for the installation of wayfinding on local roads and highway exits. · Take necessary steps for implementation of mitigation measures on site and in site-impacted area. On-Airport Facility Preparation The following are on-airport work items related to accommodating the transportation link and passenger wayfinding: · Designate loading and unloading zones at departure and arrivals curbs because, ideally, the transportation link will pick-up and drop-off at all air passenger terminals; · Develop and install signage inside terminal and at curb areas for customer wayfinding; and · Designate vehicle layover area on-airport or near the airport. Develop Pro Forma and Scenario Analysis Pro forma and scenario analysis tasks are as follows: · Develop pro forma to estimate the financial performance of the project; ideally, this is done prior to implementation. · Use pro forma to test scenarios such as fare levels, parking rates, different facility plans, and bus-service levels. · Refine pro forma as project progresses. Advertising, Branding, and Public Information To develop a program that will create awareness of the offsite terminal far enough in advance that passengers will plan to use it for flights taken beginning on opening day, branding, adver- tising, and public information campaigns should be completed. The tasks are as follows: · For branding, develop a brand identity for bus and terminal that will be incorporated into advertising and signage. · For advertising, Develop an advertising campaign for launching the offsite terminal and transportation link and Develop an ongoing advertising program to continue to build awareness and customer base.