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OCR for page 70
70 Planning for Offsite Airport Terminals Offsite Terminal Facility Preparation and Capital Improvements Work items related to the development, construction, and mitigation of the offsite terminal and parking are as follows: Conduct studies related to operations, impacts, and mitigation such as environmental studies and traffic studies. Obtain necessary permits for site preparation, construction, and operation. If zoning changes required, complete application process. Construct terminal and parking. Coordinate arrival and installation of equipment, furniture, and finishes with construction schedule. Activate communication lines and other utilities and test functionality prior to opening day. Develop and install signage in the terminal, at the parking area, at the property entrance, and on the property. Arrange for the installation of wayfinding on local roads and highway exits. Take necessary steps for implementation of mitigation measures on site and in site-impacted area. On-Airport Facility Preparation The following are on-airport work items related to accommodating the transportation link and passenger wayfinding: Designate loading and unloading zones at departure and arrivals curbs because, ideally, the transportation link will pick-up and drop-off at all air passenger terminals; Develop and install signage inside terminal and at curb areas for customer wayfinding; and Designate vehicle layover area on-airport or near the airport. Develop Pro Forma and Scenario Analysis Pro forma and scenario analysis tasks are as follows: Develop pro forma to estimate the financial performance of the project; ideally, this is done prior to implementation. Use pro forma to test scenarios such as fare levels, parking rates, different facility plans, and bus-service levels. Refine pro forma as project progresses. Advertising, Branding, and Public Information To develop a program that will create awareness of the offsite terminal far enough in advance that passengers will plan to use it for flights taken beginning on opening day, branding, adver- tising, and public information campaigns should be completed. The tasks are as follows: For branding, develop a brand identity for bus and terminal that will be incorporated into advertising and signage. For advertising, Develop an advertising campaign for launching the offsite terminal and transportation link and Develop an ongoing advertising program to continue to build awareness and customer base.