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OCR for page 71
Implementation Guidelines 71 For a public information campaign, Brief representatives who provide information to air passengers at the airport and on tele- phone lines with details of the offsite terminal operation and provide them with published materials. Issue press releases related to the service prior to opening day, on opening day, and on an ongoing basis. Coordinate with regional and local transportation agencies, chambers of commerce, con- vention and visitors' bureaus, libraries, universities, community groups, and other orga- nizations to make them aware of the offsite terminal and for coordination with their public information efforts. Provide a telephone line providing information on the service. Provide information on project sponsor website. Communication The following tasks should be completed to ensure good communication: Establish communication protocol among parties from opening day and beyond: Project sponsor and property owner, Project sponsor and bus operator, Bus operator and property owner, Security/law enforcement personnel and all parties, and Communication protocol during emergencies. Procedures should be put in place for Customer emergencies, Lost and found items, and Customer feedback. Security Plan Develop security plan, including entities having jurisdiction on offsite terminal and on the route for the transportation link. Project Sponsor Approval Procedure The implementation plan should include project briefings, reporting requirements, and approval procedures necessary within the project sponsor organization and for outside parties. Accounting The following are accounting-related tasks: Establish cost centers or other accounting procedures to track costs and make payments; Determine how to charge cost of time spent by project sponsor administrative staff on offsite terminal and transportation link issues to the project financials; and Assign responsibility for comparing actual costs and revenues with projected financial performance.