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CHAPTER 9 Performance Monitoring During the planning stages of the offsite terminal and transportation link, thought should be given to what kinds of reports to produce to measure performance and which tools and meth- ods are needed to collect the data. This may influence elements of the project development process--for example, the decision to acquire parking revenuecontrol equipment or bus farecollection equipment may be dictated by data needs. The following categories encompass representative benchmarks the sponsoring organization may want to monitor, to disseminate information about, and to use as a basis for adjustments and improvements. Goals and Objectives It was recommended in Chapter 2 that goals and objectives should be developed in the early stages of the project to assist with project development and as a way for evaluating success once the offsite terminal and transportation link is operational. The sponsoring organization should determine (1) what kinds of measurements are necessary to report progress toward goals and objectives and (2) the reporting mechanisms to produce for various audiences. Audiences may receive reports with differing levels of detail--for example, operations personnel require certain data in greater detail than what is needed by executives. Reports internal to the sponsoring orga- nization will be different than transmittals to public interest groups or members of the media. Finance The category of finance includes reports that present financial performance compared with goals, budget projections, and previous performance. In addition to breaking out costs, revenues, and overall performance, measurements can be developed that present financial data in relation to other performance measures, such as · Cost, revenue, or overall performance per passenger or per seat (transportation link); · Costs per bus-mile traveled; · Costs or overall performance per net vehicle trips saved, per net VMT saved, and per emissions saved; · Hourly service costs of the transportation link; and · Costs, revenue, and overall performance per parking space. User Statistics User statistics include reports on utilization of the transportation link and parking facil- ity. Essential statistics include ridership on the transportation link by ridership category com- pared with previous periods and compared with projections. Reports may also include aver- 72