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62 CHAPTER 7 Guidelines for Strategy Selection This chapter provides guidance on selecting strategies to some may not be plausible based on the circumstances at the manage or resolve constrained airport public or employee airport, the desired timeframe for achieving results, and the parking conditions. An approach for filtering, selecting, and goals and objectives for the parking program. The purpose of evaluating strategies is presented and followed by examples. the initial filtering phase is to qualitatively evaluate and elim- inate strategies from further consideration. The recommended initial filtering steps are illustrated in Strategy Selection Approach Figure 3 and include the following: A step-by-step approach that airport operators and others can follow to select strategies to manage or resolve constrained Step 1--Define the targeted results that an airport operator airport parking is presented in this section. The approach desires to resolve or manage a constrained parking situation. consists of three phases: In many cases, implementation of an individual strategy may not allow an airport operator to achieve its targeted results. Initial filtering phase--A qualitative evaluation of strategies Therefore, the airport operator should consider what pro- to eliminate strategies from further consideration; portion of the targeted results may be acceptable to retain a Alternatives analysis phase--A rigorous, analytic evaluation strategy for further consideration as a stand-alone strategy or in combination with other strategies. This lower threshold, of strategies; and Comparative analysis phase--A comparison of viable alter- which represents a portion of the targeted result, is referred to as the "threshold result." The threshold result represents natives to identify the best solution for the airport operator. the minimum level of acceptability for a strategy to remain as a viable potential solution for further consideration and In Chapter 3, the development of goals and objectives for the evaluation. provision and management of an airport parking program Step 2--Evaluate strategies for consistency with goals was described in the context of the airport operator's guiding and objectives of the parking program and the ability to principles for operating and managing an airport. These goals implement the strategies within the airport environment and objectives for the parking program serve as the frame- (e.g., consider external influences such as local or state work for filtering and selecting strategies to manage or resolve ordinances). Eliminate those strategies that are inconsistent constrained parking and for evaluating the performance of with the airport operator's goals and objectives or that are the strategies once adopted. For purposes of this discussion, not viable for other reasons. it is assumed that the airport operator has developed goals Step 3--Evaluate strategies for the potential to achieve the and objectives for its parking program. If it has not, the guiding threshold results and eliminate those that do not. principles and other influencing factors described in Chapter 3 should be used as the framework for selecting the preferred Strategies that have not been eliminated in Step 3 are carried strategy or combination of strategies. forward to the alternatives analysis phase. Initial Filtering Phase Alternatives Analysis Phase Multiple strategies may have the potential to resolve or help In the alternatives analysis phase, each strategy that passed manage parking constraints at a particular airport; however, the initial filtering phase is analyzed to estimate whether its

OCR for page 62
63 Source: Ricondo & Associates, Inc., and DMR Consulting, November 2009. Figure 3. Strategy selection--initial filtering phase.