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54 Guidebook for Developing and Leasing Airport Property structure that makes the airport virtually self-sustaining. Airports are expected to establish rents and airport user fees that generate enough revenue to meet airport funding requirements. Key considerations involve balancing the financially intangible benefits of a specific project (such as improved service offerings, job creation, and new tax revenue) with the tangible benefits of rev- enue to the airport. An Airport Business Plan can prove to be a valuable tool as the airport sponsor seeks to maxi- mize airport revenue. A properly executed business plan will provide a comparative analysis of the airport's lease rates, charges, and fees in relation to other airports, as well an analysis of the air- port's lease policy. This will provide airport management with the basis to adjust rates and charges to true market rates if the findings of the analysis dictate. 4.7 External Stakeholder Resources Coordination of airport development initiatives with community stakeholders is important, and described earlier in this Guidebook. Aside from coordination, external stakeholders can pro- vide valuable resources, both tangible and intangible, to a specific airport development project. The state government, for example, is a stakeholder and is likely involved with policy direction and regulation of the airport, and in some cases may be a development partner by providing grant funds, low-interest infrastructure loans, or matching funds required for an airport to accept fed- eral funding. The same may be true for the list of stakeholders described in Chapter 3. In the intangible arena, external stakeholders may be able to offer tax incentives or other incen- tives under the auspice of economic development, when the airport sponsor might find it diffi- cult to justify such an offering. Whether tangible or intangible, identification of an appropriate mix of external stakeholders, and bringing those stakeholders onto the airport sponsor's develop- ment team, can be a powerful strategy. Assembly of a diverse spectrum of funding sources is some- times required to make a specialized airport development project commercially viable, especially if the project lacks feasibility without external funding sources and requires some component of debt service.