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Chapter 4: Increasing the Number of Applicants Research has shown that the transportation industry has difficulty recruiting new talent into some of their jobs, especially talent from two important demographic groups: youth and non-traditional labor pools (e.g., women and minorities). This is primarily because of a lack of awareness of job opportunities in the industry (U.S. Department of Labor, 2004). To address this issue, forward thinking transportation agencies are casting a wider net for job applicants. In this chapter, we present challenges, strategies and workforce practices related to "Increasing the Number of Applicants." Exhibit 4-1 provides a snapshot of the chapter. Exhibit 4-1 Snapshot of Chapter 4 Chapter Road Map Concept and Definition Workforce Challenges....................29 Geographic Challenges National Disasters Creating Competitive Labor Market Lack of Diversity Aggressive Recruiting Difficulty Finding Applicants with In- Demand Skills Transportation Issues Industry Strategies......................30 Expand the Recruiting Horizon Host Career Days Implement Employee Referral Programs Tailor Advertising Efforts Consider Non-Traditional Hires Advertise in Foreign Languages Partner with Source Organizations to Agencies have started partnering with undergraduate Increase Numbers institutions and minority organizations in order to better increase the number of applicants, specifically Integrate with Source Organizations those applicants who are young and from non- Harness Technology traditional labor pools. Utilize Social Networking Workforce Practices.....................35 Definition of Increasing the Number of Applicants: Involves identifying avenues for increasing the Kentucky Transportation Cabinet Civil number of applicants from the community college Engineering Scholarship Program through senior-leader populations. The goal of these Minnesota DOT Community Advisors on efforts is to increase awareness of and attract more Recruitment and Retention Solutions job-seekers to the transportation industry. As a result, (CARRS) these practices help to establish a solid applicant pool of potential employees for available transportation jobs. 28