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Topic Areas for Discussion A. Background and Emerging Directions The interviewer will be familiar with certain published information about Road Pricing (RP) background and history in your area. However, please anticipate discussing: ⢠Latest developments in road pricing (including parking pricing) plans and projects ⢠Emerging directions for road pricing (RP), including involved agencies and relevant stake- holders ⢠Recent studies for impact projections, program design, cost/revenue estimates, and attitudi- nal survey and focus group results ⢠Relationship of emerging directions in RP to current important economic and political trends ⢠Role of federal programs: Urban Partnerships (UPA), Express Lanes Demonstration (ELD), Congestion Reduction Demonstration (CRD); interstate tolling restrictions ⢠References to other contacts for information on these issues B. Relationship of RP Developments to Planning Processes ⢠Is RP considered in the Metropolitan Transportation Plan (MTP), constrained long-range plan, or the air quality conformity plans for the region? If so, how? ⢠What prompted the emergence of RP in the region? ⢠The extent to which RP emerged from regional planning process via vision, goals, criteria, deficiencies, finance assumptions, versus coming from outside the planning process and incorporated via plan updates or amendments. ⢠What in the MTP process or other state/federal compliance processes would maximize atten- tion to RP? Barriers and opportunities in maximizing attention to RP. ⢠The role of conformity or other air quality planning; the congestion management process; and federal, state or local regulations and guidelines in spurring or hindering RP development. ⢠Use of in-house planning guidelines or toolboxes for RP planning. ⢠Role of state DOT in planning of RP and relative role compared to MPO and CMA agencies. ⢠Nature and extent of public, stakeholder and decision-maker involvement in RP plans and proposals C. Communication Strategies Content ⢠Variations in communications content by: (1) type of pricing proposed and (2) stakeholder group targeted 95 A P P E N D I X C Interview Guide
⢠How RP was framed, objectives communicated; if/how packaged with transit; contingencies for potential negative impacts; revenue distribution plan ⢠Ties, if any, to environmental and funding issues for transportation and climate change action ⢠Treatment of equity, including broader than income terms, e.g., spatial (in/out zone), sector (business), âpaying twice,â occupations requiring daytime use of vehicles, those on fixed work schedules Context ⢠If/how government is pitched as a resource partner working on congestion. ⢠If/how RP programs elsewhere were referenced and what specific cases were used. ⢠If/how views of stakeholders, interest groups, key decision makers for and against were assessed and taken into account toward acceptable compromises; if/how nurturing of champions and allies was done. Vehicles ⢠Specific communication vehicles used to target voters, residents, businesses, other interest groups, and decision makers vital to the final passage of pricing proposals. ⢠Samples of perceived successful or problematic vehicles (flyers, newsletters, press releases, public hearing materials, brochures, web information, opinion/attitudinal surveys). ⢠For ongoing programs, customer information materials (e.g., newsletters, mailings and web information). Pros/cons of each. ⢠Reference to (1) active and likely responsive decision maker for follow up and (2) personnel in public relations or elsewhere directly responsible for relevant communications. 96 Road Pricing: Public Perceptions and Program Development
