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OCR for page 11
11
TABLE 3 TABLE 5
STATUS OF DOWNTOWN CIRCULATORS REASONS FOR DISCONTINUING A DOWNTOWN CIRCULATOR
No. of No. of
Status Agencies % Agencies Agencies % Agencies
Responding Responding Reasons for Discontinuation Responding Responding
Currently Operating 47 60.3 Low Ridership 10 55.6
Formerly Operated but Discontinued 18 23.1 Low Productivity 8 44.4
Never Operated 13 16.7 Funding Source Was Discontinued 7 38.9
Total Responding Agencies 78 100 Cost of Providing Service 6 33.3
Lack of Support from the Private 3 16.7
Note: Percentages do not add to 100% owing to rounding. Sector
Other 6 33.3
TABLE 4 Total Responding Agencies 18 100
REASONS FOR NOT IMPLEMENTING A
DOWNTOWN CIRCULATOR Note: Multiple responses allowed; percentages do not add to 100%.
No. of
Agencies % Agencies kets. Despite the phrasing of this question, 16% of respondents
Reasons for Nonimplementation Responding Responding
Lack of Funding 8 61.5 reported multiple markets. Among the "Other" responses were
Cost 7 53.8 school children, people running errands, all city residents, day
Downtown Is too Small 4 30.8 laborers, and transit riders.
Downtown Is Well-Served by Existing 3 23.1
Routes The difficulty in identifying a primary market for the down-
Lack of Interest from Downtown 1 7.7 town circulator is shown in Table 11, where only two respon-
Businesses/Employers
Lack of Interest from Transit Industry 1 7.7 dents indicated that the primary market identified is the only
Other 4 30.8 market for the circulator. A majority of respondents (68%)
Total Responding Agencies 13 100 listed downtown residents as a secondary market, with visitors
and shoppers also receiving attention. Downtown residents
Note: Multiple responses allowed; percentages do not add to 100%.
and shoppers were infrequent primary markets, but this table
suggests that they are important. Two of the "Other" responses
culator. Table 9 shows that the agency general manager was indicated that downtown residents are an emerging market,
most frequently named as the champion, followed by down- and various others noted court-related activities, universities,
town interests and city elected officials. Three respondents and all markets mentioned.
cited multiple champions.
Has the market for the downtown circulator changed over
MARKET FOR THE CIRCULATOR the years? A majority of respondents answered no to this ques-
tion; however, it is somewhat surprising how many replied
The survey asked respondents to define the primary market yes, as shown in Table 12. This suggests a need to be flexible
for the circulator. Table 10 indicates that employees (35%) after the circulator is implemented and to track development
and tourists/visitors (26%) are the most likely primary mar- trends in downtown.
TABLE 6
PRIMARY REASON FOR IMPLEMENTING A DOWNTOWN CIRCULATOR
Primary Reason No. of Agencies % Agencies
Responding Responding
Transit agency desire to provide better 14 32.6
connections within downtown
Requests from downtown businesses/ 9 20.9
employers or Transportation Management
Association
Elected officials encouraged or dictated 6 14.0
implementation
Downtown transit center moved to new 3 7.0
location; need to continue to serve heart of
downtown
Request from downtown convention center or 1 2.3
hotels
Opportunity for publicprivate partnership 1 2.3
with private-sector funding
New rail service required connection to 1 2.3
downtown
Other 8 18.6
Total Responding Agencies 43 100
OCR for page 12
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TABLE 7
MAIN PURPOSES OR GOALS OF THE DOWNTOWN CIRCULATOR
No. of
Primary Reason Agencies % Agencies
Responding Responding
Improve general mobility throughout the 38 88.4
downtown area
Encourage public transit use by employees 27 62.8
Provide a way to get around for convention 25 58.1
goers
Encourage public transit use by shoppers 24 55.8
Provide a way to get around for visitors in 24 55.8
downtown hotels
Support a pě ark once " concept, where the 24 55.8
circulator connects parking and downtown
connections
Encourage downtown revitalization 21 48.8
Serve residential areas in or near downtown 20 46.5
Connect a rail station to the heart of 14 32.6
downtown
Connect a new transit center to the heart of 8 18.6
downtown
Other 5 11.6
Total Responding Agencies 43 100
Note: Multiple responses allowed; percentages do not add to 100%.
TABLE 10
PRIMARY MARKET FOR THE CIRCULATOR
No. of
TABLE 8 Agencies % Agencies
STAKEHOLDERS Primary Market Responding Responding
Employees 15 34.9
No. of % Agencies
Stakeholders Agencies Responding Tourists/Visitors 11 25.6
Transit Agency 39 90.7 Multiple Markets 7 16.3
City Elected Officials 31 72.1 Downtown Residents 3 7.0
Downtown Businesses/Employers 28 65.1 Shoppers 2 4.7
Downtown Hotels 14 32.6 Other 5 11.6
Downtown Convention Center 12 27.9 Total Responding Agencies 43 100.0
TMA 6 14.0
Note: Percentages do not add to 100% due to rounding.
Other 13 30.2
Total Responding Agencies 43 100
TABLE 11
Note: Multiple responses allowed; percentages do not add to 100%. OTHER MARKETS FOR THE CIRCULATOR
TMA = Transportation Management Association.
No. of
Agencies % Agencies
TABLE 9 Other Markets Responding Responding
PRIMARY CHAMPION OF THE DOWNTOWN CIRCULATOR Downtown Residents 28 68.3
No. of % Agencies Visitors 20 48.8
Champion Agencies Responding Shoppers 17 41.5
Agency General Manager 15 34.9 Employees 14 34.1
Downtown Interests (employers, convention 9 20.9 None, Sole Focus on Primary 2 4.9
center, hotels, partnership) Market
City Elected Officials 7 16.3 Other 10 24.4
Others in Transit Agency 5 11.6 Total Responding Agencies 43 100
Multiple Champions 3 7.0
Note: Multiple responses allowed; percentages do not add to 100%.
TMA 2 4.7
Other 2 4.7
Total Responding Agencies 43 100 TABLE 12
CHANGING MARKET FOR THE DOWNTOWN CIRCULATOR
Note: Percentages do not add to 100% due to rounding. No. of Agencies % Agencies
TMA = Transportation Management Association. Changing Market Responding Responding
No 23 53.5
Yes 20 46.5
Total Responding Agencies 43 100