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11 TABLE 3 TABLE 5 STATUS OF DOWNTOWN CIRCULATORS REASONS FOR DISCONTINUING A DOWNTOWN CIRCULATOR No. of No. of Status Agencies % Agencies Agencies % Agencies Responding Responding Reasons for Discontinuation Responding Responding Currently Operating 47 60.3 Low Ridership 10 55.6 Formerly Operated but Discontinued 18 23.1 Low Productivity 8 44.4 Never Operated 13 16.7 Funding Source Was Discontinued 7 38.9 Total Responding Agencies 78 100 Cost of Providing Service 6 33.3 Lack of Support from the Private 3 16.7 Note: Percentages do not add to 100% owing to rounding. Sector Other 6 33.3 TABLE 4 Total Responding Agencies 18 100 REASONS FOR NOT IMPLEMENTING A DOWNTOWN CIRCULATOR Note: Multiple responses allowed; percentages do not add to 100%. No. of Agencies % Agencies kets. Despite the phrasing of this question, 16% of respondents Reasons for Nonimplementation Responding Responding Lack of Funding 8 61.5 reported multiple markets. Among the "Other" responses were Cost 7 53.8 school children, people running errands, all city residents, day Downtown Is too Small 4 30.8 laborers, and transit riders. Downtown Is Well-Served by Existing 3 23.1 Routes The difficulty in identifying a primary market for the down- Lack of Interest from Downtown 1 7.7 town circulator is shown in Table 11, where only two respon- Businesses/Employers Lack of Interest from Transit Industry 1 7.7 dents indicated that the primary market identified is the only Other 4 30.8 market for the circulator. A majority of respondents (68%) Total Responding Agencies 13 100 listed downtown residents as a secondary market, with visitors and shoppers also receiving attention. Downtown residents Note: Multiple responses allowed; percentages do not add to 100%. and shoppers were infrequent primary markets, but this table suggests that they are important. Two of the "Other" responses culator. Table 9 shows that the agency general manager was indicated that downtown residents are an emerging market, most frequently named as the champion, followed by down- and various others noted court-related activities, universities, town interests and city elected officials. Three respondents and all markets mentioned. cited multiple champions. Has the market for the downtown circulator changed over MARKET FOR THE CIRCULATOR the years? A majority of respondents answered no to this ques- tion; however, it is somewhat surprising how many replied The survey asked respondents to define the primary market yes, as shown in Table 12. This suggests a need to be flexible for the circulator. Table 10 indicates that employees (35%) after the circulator is implemented and to track development and tourists/visitors (26%) are the most likely primary mar- trends in downtown. TABLE 6 PRIMARY REASON FOR IMPLEMENTING A DOWNTOWN CIRCULATOR Primary Reason No. of Agencies % Agencies Responding Responding Transit agency desire to provide better 14 32.6 connections within downtown Requests from downtown businesses/ 9 20.9 employers or Transportation Management Association Elected officials encouraged or dictated 6 14.0 implementation Downtown transit center moved to new 3 7.0 location; need to continue to serve heart of downtown Request from downtown convention center or 1 2.3 hotels Opportunity for publicprivate partnership 1 2.3 with private-sector funding New rail service required connection to 1 2.3 downtown Other 8 18.6 Total Responding Agencies 43 100
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12 TABLE 7 MAIN PURPOSES OR GOALS OF THE DOWNTOWN CIRCULATOR No. of Primary Reason Agencies % Agencies Responding Responding Improve general mobility throughout the 38 88.4 downtown area Encourage public transit use by employees 27 62.8 Provide a way to get around for convention 25 58.1 goers Encourage public transit use by shoppers 24 55.8 Provide a way to get around for visitors in 24 55.8 downtown hotels Support a pě ark once " concept, where the 24 55.8 circulator connects parking and downtown connections Encourage downtown revitalization 21 48.8 Serve residential areas in or near downtown 20 46.5 Connect a rail station to the heart of 14 32.6 downtown Connect a new transit center to the heart of 8 18.6 downtown Other 5 11.6 Total Responding Agencies 43 100 Note: Multiple responses allowed; percentages do not add to 100%. TABLE 10 PRIMARY MARKET FOR THE CIRCULATOR No. of TABLE 8 Agencies % Agencies STAKEHOLDERS Primary Market Responding Responding Employees 15 34.9 No. of % Agencies Stakeholders Agencies Responding Tourists/Visitors 11 25.6 Transit Agency 39 90.7 Multiple Markets 7 16.3 City Elected Officials 31 72.1 Downtown Residents 3 7.0 Downtown Businesses/Employers 28 65.1 Shoppers 2 4.7 Downtown Hotels 14 32.6 Other 5 11.6 Downtown Convention Center 12 27.9 Total Responding Agencies 43 100.0 TMA 6 14.0 Note: Percentages do not add to 100% due to rounding. Other 13 30.2 Total Responding Agencies 43 100 TABLE 11 Note: Multiple responses allowed; percentages do not add to 100%. OTHER MARKETS FOR THE CIRCULATOR TMA = Transportation Management Association. No. of Agencies % Agencies TABLE 9 Other Markets Responding Responding PRIMARY CHAMPION OF THE DOWNTOWN CIRCULATOR Downtown Residents 28 68.3 No. of % Agencies Visitors 20 48.8 Champion Agencies Responding Shoppers 17 41.5 Agency General Manager 15 34.9 Employees 14 34.1 Downtown Interests (employers, convention 9 20.9 None, Sole Focus on Primary 2 4.9 center, hotels, partnership) Market City Elected Officials 7 16.3 Other 10 24.4 Others in Transit Agency 5 11.6 Total Responding Agencies 43 100 Multiple Champions 3 7.0 Note: Multiple responses allowed; percentages do not add to 100%. TMA 2 4.7 Other 2 4.7 Total Responding Agencies 43 100 TABLE 12 CHANGING MARKET FOR THE DOWNTOWN CIRCULATOR Note: Percentages do not add to 100% due to rounding. No. of Agencies % Agencies TMA = Transportation Management Association. Changing Market Responding Responding No 23 53.5 Yes 20 46.5 Total Responding Agencies 43 100