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17 TABLE 29 TABLE 31 CHANGES TO OTHER ROUTES AS A RESULT OF THE ADA ISSUES ASSOCIATED WITH THE CIRCULATOR DOWNTOWN CIRCULATOR No. of Agencies % Agencies No. of Agencies % Agencies ADA Issues Responding Responding Changes to Other Routes Responding Responding No 34 82.9 No 27 67.5 Yes 5 12.2 Yes 13 32.5 Unsure 2 4.9 Total Responding Agencies 40 100 Total Responding Agencies 41 100 may be reasonable if the circulator market is tourists and visi- Identifying the market was difficult because there were elements tors, and this is the case in five of the eight agencies that that could be useful for all shoppers, lunchtime, evening events, or commuters. However, there was limited funding, so it was reported no integration. impossible to serve all those markets effectively. We settled on lunchtime trips as the primary market. Table 31 shows that more than 80% of respondents The City does not receive any regional transit money for the ser- reported no issues related to complementary Americans with vices and must use local funds for the services. There are high Disabilities Act (ADA) service associated with the downtown expectations from our stakeholders for services, and these cannot circulator. ADA issues that have arisen include mandated free be met with our current funding levels. It is difficult to get all the complementary ADA service, a lower fare for ADA service stakeholders to agree on the purpose of the service. within three-quarters of a mile of the downtown circulator, Zero local (i.e., city and county) funding available. Trolley fund- and difficulty maintaining various style mechanical lifts on a ing must be from agency general fund and is at the expense of mixed fleet of vintage rail trolleys. other more productive services. Routing tends to stretch in order to cover more destinations. Stretching the route creates a longer ride which discourages ridership and it also creates the need Survey respondents described various elements in terms for additional vehicles in order to maintain frequency. More of whether they were constraining factors in the start-up and vehicles = more cost. ongoing operation of the downtown circulator. Table 32 The trolley routes are a `nice to have.' The resources devoted to summarizes the results. Funding issues are the only elements the trolley routes may be more effectively spent on other routes. characterized as major constraints at a majority of programs. "Other" issues include city-requested expansion without willingness to increase the city's subsidy and the cost and MARKETING added maintenance of specially designed buses for the circu- lator service. Table 34 shows the responsibilities for marketing the down- town circulator. A majority of respondents named the transit Respondents also answered an open-ended question to agency as having primary responsibility for marketing. Agen- describe the major constraint affecting a given program. cies promoting tourism, hotels, the convention center, and Table 33 summarizes the responses. Examples of specific downtown employers are likely to participate in marketing responses are noted here: efforts. To be successful the routes need to operate much more fre- A wide variety of marketing activities are undertaken for quently. Our system is at capacity. We need more buses and funds downtown circulators. Table 35 shows marketing activities to operate to expand this service or we take it away from other areas. Currently these routes are not particularly high producers mentioned by at least 10% of all respondents. Interesting so there is no logic in taking from others to increase these. marketing activities not included in Table 35 include pocket TABLE 30 INTEGRATION OF DOWNTOWN CIRCULATOR WITH OTHER TRANSIT ROUTES No. of Agencies % Agencies Means of Integration Responding Responding Connections at Major Transfer Points 33 80.5 Added Stops on Circulator 11 26.8 No Integration--Circulator Is Separate 8 19.5 No Duplication of Existing Route Segments 7 17.1 Fewer Stops on Circulator 1 2.4 Other 3 7.3 Total Responding Agencies 41 100 Note: Multiple responses allowed; percentages do not add to 100%.
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18 TABLE 32 RATINGS OF POTENTIAL CONSTRAINTS Major Minor Not a No. of Agencies Potential Constraint Constraint Constraint Constraint Responding Funding in general 56% 18% 26% 39 Inability to identify a long- 40% 25% 35% 40 range funding source Parking policies in downtown 15% 35% 50% 40 Cooperation with new 8% 41% 51% 39 partners Difficulty in defining the 18% 30% 53% 40 route Maintaining interest among 10% 38% 53% 40 stakeholders Difficulty in defining the 8% 35% 58% 40 target market Use of federal funds 11% 32% 58% 38 Disagreements on fares/fare 5% 23% 73% 40 instruments Downtownneighborhood 0% 18% 82% 39 tension Other 33% 0% 67% 6 Note: Percentages do not necessarily add to 100% due to rounding. TABLE 33 MAJOR CONSTRAINTS FACING DOWNTOWN CIRCULATORS No. of Agencies % Agencies Constraint Responding Responding Operating Funding 16 57.1 Target Markets/Conflicting Interests 3 10.7 Parking Issues in Downtown 3 10.7 Justifiable? Nice to Have, but Not Necessary 2 7.1 Other 4 14.3 Total Responding Agencies 28 100 Note: Percentages do not add to 100% due to rounding. TABLE 34 RESPONSIBILITY FOR MARKETING THE DOWNTOWN CIRCULATOR Primary Responsibility Also Participates No. of No. of Entity Agencies % Agencies Agencies % Agencies Responding Responding Responding Responding Transit Agency 27 69.2 7 17.9 City 7 17.9 13 33.3 Downtown Businesses 1 2.6 17 43.6 TMA 1 2.6 7 17.9 Agencies Promoting Tourism 1 2.6 24 61.5 Convention Center -- -- 16 41.0 Hotels -- -- 20 51.3 Downtown Employers -- -- 10 25.6 Other -- -- 4 10.3 Primary Responsibility Shared 2 5.1 Among Multiple Agencies Total 39 100.0 39 100.0 Note: Multiple responses allowed for "participates in marketing"; percentages do not add to 100%. TMA = Transportation Management Association.