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39 sample measure for each objective. The full table is included Determine Existing Conditions in Appendix C. (What has been done?) The use of indicators within visioning processes provides (Where are we now?) the means for the practitioner to communicate the impor- tance of policy and planning decisions with stakeholders. As Establish Goals noted above, the selection of indicators that are clear, com- prehensive, meaningful, and readily understood will help tell (What is important?) a story and better enable stakeholders to compare and con- (Where do we want to be?) trast the impacts of future policy choices and investment decisions. Figure 5.2 illustrates these principles from the ONE BAY visioning effort in Tampa Bay, Florida. ONE BAY Predict Futures began its visioning process by conducting values surveys (Where are we going?) of residents that illustrated the importance of travel choices, environmental preservation, and energy conservation. This initial research and subsequent public meetings and Measure Progress workshops informed scenario-development activities and, (How will we stay on track?) ultimately, the choice of indicators used to depict differ- (What have we accomplished?) ences among those futures. The indicators used include (How to maintain our vision?) vehicle miles traveled, acres of impacted wetlands, and average household energy electrical usage. Scenarios were Figure 5.1. The role of modeled and data developed, which were then simplified and performance indicators within made clear for use in public scenario comparison guides and the Vision Guide. outreach materials. As described above, and as illustrated in the following chapter on applying quality of life considerations within the Selecting Performance Indicators Vision Guide, the use of performance indicators is relevant The process of selecting performance indicators that reflect through much of a vision process. The actual indicators quality of life considerations can create an objective commu- and utilization of measures may change but should remain nication framework between practitioner and stakeholder. rooted in the community values and goals established early Utilizing indicators can facilitate consensus building by mov- in a process. Within TCAPP, the sections titled Considering ing participants beyond intangibles to something they can see Communities describe how indicators may be used within and understand, and elevate dialogue above conflicts result- relevant activity areas, and provide links to tools and resources ing from different values and priorities to discussion that to help practitioners effectively bring community consider- reveals underlying issues. ation to visioning. Using performance indicators within the context of a visioning process offers a way to test possible futures against Application within the one another to see which will best deliver livability and qual- Vision Guide ity of life goals expressed during the vision. There are several important questions to consider when selecting community Community context tools and performance indicators pro- indicators: vide useful input to the Vision Guide. The following sections provide guidance on how context tools and indicators can What are the community characteristics and issues of be used to define community context, develop baseline con- importance? dition and trend information, assess alternative scenarios, How might agency and community goals be related? inform the selection of preferred futures, and track progress What data and resources are available? toward that future. TCAPP offers the information on this Can data points be clearly understood and communicated? component area, with additional web links to relevant online Do the data provide meaningful insights or basis for resources. comparisons? Preparing for the Vision As part of the research for this project, a table of commu- nity indicators was created to support the Vision Guide. During this phase, the practitioner should document the Table 5.3 provides sample objectives for each category and a community's unique context, including considerations and

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40 Table 5.3. Community Quality of Life Indicators Quality of Life Category Potential Community Goal or Value Sample Measure Economic competitiveness Local businesses are competitive, with opportunities Employment growth relative to state and nation for growth. A mix of jobs is available for all income and Per capita income of residents, by industry education levels. Environmental stewardship Water and air resources are healthy for people and Percent of water bodies meeting regulatory standard ecosystems. and number of air quality warning days Natural resources are managed for multiple uses Percent of resource management plans with and future generations. sustainability guidelines Transportation and mobility Access to daily needs (live, work, shop, play) is Commute time and cost between population convenient and reliable. centers and employment centers A variety of transportation choices are available for Transportation system extent, transit ridership, and moving people and goods. logistics costs Public health, safety, and Health care is affordable and accessible. Percent of uninsured households and proximity to security health care facilities Available recreation facilities promote physical Number of recreations within a half-mile radius of activity. schools Social and cultural Opportunities exist for civic engagement and social Volunteerism rate, by age resources networking. Historic and cultural resources are preserved and Number of buildings on national register of historic enhanced. places Community development Development supports community character and Percent of total building permits issued within city aesthetics. limits Mix of housing of all types and for all income levels Transportation and housing affordability index exists. Governance and public Democratic processes engage citizens. Voter registration rate services Infrastructure and public services are efficiently Local government outcome performance managed. measurement Source: ONE BAY Vision, Tampa, Florida. Figure 5.2. Scenario assessment with community indicators.

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41 community values that aid in understanding and identifying Where Are We Going? quality of life goals. Visioning exercises are best suited to Previously selected indicators may provide a framework for focus on community interests and needs that align closely trend analysis of likely futures given a set of policy choices. with quality of life considerations (see Table 5.1). Context Providing information on probable trends helps participants helps identify what is important to communities and ensures assess choices and determine preferences. Historic and pro- that a full range of indicators are chosen to reflect livability jected data may be used to help frame problem statements, goals. Establishing these principles and priorities during the determine priorities, and develop community indicators. preparing phase will create an important foundation for the subsequent phases. Where Do We Want to Be? What Has Been Done? Data should be used here to compare the trend analysis with Scanning prior studies, plans, and documents for data sources those of a different set of program and policy selections that and existing measurement programs will help form the foun- will likely lead to a distinct future. The data will help ground dation of a baseline conditions analysis. Although the exact the ideas of the future vision and provide critical input to the indicators used throughout the process may change, this next activity. activity may help identify possible data sources and provide options for synergies among partner and stakeholder agency Implementing the Vision performance measurement tracking efforts. For the practitioner, this activity track focuses on identifying specific actions, roles, and responsibilities to advance the What Is Important? vision into reality. Indicators are critical during this phase to Once a set of core issues has been established, an initial set help monitor the progress and provide guidance for adjust- of preferred indicators can be selected. This list will likely ments necessary to maintain the vision over time. be informed, but not limited to, those identified in earlier activities. Documenting likely outcomes using measures may How Will We Stay on Track? help reduce conflict among stakeholders further in the pro- cess, guide the scope of work, and assist in establishing early Reporting progress toward the vision is critical to judging objectives. results and establishing priorities for implementation. A measurement process should reach agreement among stake- holders on the indicators to be reported, responsibilities for Creating the Vision data collection, and a period of consistent measurement. It Quality of life concerns should be present and considered is important for the practitioner to select from indicators throughout many of the activity areas within this phase for previously identified that can best capture the effects and two main purposes: to create a baseline scenario and to inform anticipated changes resulting from implementing the vision. the development of futures under consideration. These metrics should communicate both process steps, such as adoption of the vision by local governments, and out- comes, such as building permits aligned with the principles Where Are We Now? of the vision. Compiling and communicating information on a commu- nity is an entry point for almost any visioning process. Data What Have We Accomplished? sources may have been identified during the previous phase. Information may include quantitative data in the form of sta- Continuing to monitor, measure, and report the status of tistics, inventories, audits, and geographic information, or implementation or progress toward the vision is a powerful qualitative data in the form of interviews with community tool for documenting the impact of the vision, legitimizing leaders or public opinion and values surveys. The purpose is continued efforts, and adjusting priorities when necessary. to provide a starting point for the issues and values that will be the focus of the visioning process. Providing a basis for How Will We Maintain Our Vision? judgment is important to helping participants engage fully in the trade-offs, alternatives, impacts, and potential futures Ongoing data collection can provide indication about how assessed later in the process. Indicators should be based on the vision is being realized over the implementation period. community values and intended to convey statements of Feedback is critical to refocusing the vision to achieve the direction, value, quality, or progress. established goals and objectives.