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33 FIGURE 26 Building 15 reuse as the PhoenixMesa Gateway passenger terminal. LESSONS LEARNED The AZA is an excellent example of base reuse. Several important factors contributed to its success. A strong probusiness and entrepreneurial Airport Authority was willing to both market and invest in the facility. There was a long-term plan and vision for the airport. There was an understanding that a facility reuse plan needs a specific and measurable goal. An exist- ing facility can only be remodeled and modified to a FIGURE 27 PhoenixMesa Gateway Airport salutes the certain point and cost where the return on investment aircraft carrying the 1 millionth passenger. makes sense.

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34 The Airport Authority remained flexible and adaptable There were expanding East Valley population and because conditions in the industry could quickly create demand for low-cost service. or kill opportunities. There was successful recruitment of Allegiant Air and There was an understanding about competition from its reuse of Building 15 for commercial service. other local airports. Financial and institutional support came from commu- All of these factors supported a positive outcome for the nities in the region. airport and literally put AZA on the map in less than 20 years.