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OCR for page 29
Chapter 4: How the Location
Selection Process Works
Communities that want to attract freight facilities should examine
themselves as corporate site selectors do before engaging in a
full-scale business recruitment process. If a community is going
to successfully compete in attracting a freight facility, it is to its
advantage to understand what needs a company is seeking to satisfy
and what kind of criteria they will use to select a site. What are the
key things a planner, economic development strategist, or elected
official should know to develop potential or develop competitive
advantage for a good freight facility project?
;; Freight facilities will only consider locations that fulfill the
primary objective of moving goods in the most efficient
Proximity and/or access
manner from point of origin to destination. This trumps most
to markets is the most
other considerations.
important driving factor that
;; Companies and carriers rarely base location decisions on
determines the region or
personal relationships, government incentives, or regional
community where a freight
promotions. These factors are only a consideration after a
facility will locate.
location meets the required criteria for the business to be
successful.
;; Local officials can make their communities more attractive to
freight facilities by providing a hospitable climate through
appropriate zoning, compatible land use, transportation
infrastructure, and community support.
;; When companies evaluate sites, some criteria are far more
important than others. The ability to access key markets,
availability of efficient transportation, sufficient qualified
labor, and total costs are considered key criteria.
;; Proximity and/or access to markets is the most important
driving factor that determines the region or community in
which a freight facility will locate.
Freight Facility Location Selection: A Guide for Public Officials 29
