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Chapter 4: How the Location Selection Process Works Communities that want to attract freight facilities should examine themselves as corporate site selectors do before engaging in a full-scale business recruitment process. If a community is going to successfully compete in attracting a freight facility, it is to its advantage to understand what needs a company is seeking to satisfy and what kind of criteria they will use to select a site. What are the key things a planner, economic development strategist, or elected official should know to develop potential or develop competitive advantage for a good freight facility project? ;; Freight facilities will only consider locations that fulfill the primary objective of moving goods in the most efficient Proximity and/or access manner from point of origin to destination. This trumps most to markets is the most other considerations. important driving factor that ;; Companies and carriers rarely base location decisions on determines the region or personal relationships, government incentives, or regional community where a freight promotions. These factors are only a consideration after a facility will locate. location meets the required criteria for the business to be successful. ;; Local officials can make their communities more attractive to freight facilities by providing a hospitable climate through appropriate zoning, compatible land use, transportation infrastructure, and community support. ;; When companies evaluate sites, some criteria are far more important than others. The ability to access key markets, availability of efficient transportation, sufficient qualified labor, and total costs are considered key criteria. ;; Proximity and/or access to markets is the most important driving factor that determines the region or community in which a freight facility will locate. Freight Facility Location Selection: A Guide for Public Officials 29