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Ability to access key markets or customers
Freight facilities exist to facilitate the processing and movement of
goods from an origin to a destination. The point of origin may be a
source for raw materials, a manufacturing plant, or an intermediate
point. The destination may be the ultimate consumer, a manufacturing
plant, or a staging point along the way. Regardless, freight facilities
typically choose locations that allow them to most directly and
efficiently access these origin and destination points.
Access is expected to accomplish two things: 1) delivery service with
speed, predictability, and precision that matches or exceeds the
competitive standards in the market and 2) costs that are as low as
possible.
Retail companies often establish their distribution networks on a
concept of overlapping circles, each with a radius of approximately
500 miles. Beginning with the factory, this builds a supply chain that
allows for a one-day drive to the regional distribution center, then
the local distribution center, and finally to stores located in major
consumption areas.
Distribution Networks
40 Freight Facility Location Selection: A Guide for Public Officials
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The ability to service a particular customer within a one-day drive
is a common service expectation and location consideration. This
requires both physical proximity to the customer and a location within
the transportation network which permits ready movement to the
customer's facilities. For a city terminal being operated for pickup
and delivery by a truck fleet, customer proximity is substantially
shorter and the density of customers in the region greater. These
facilities are situated to minimize total miles within a few-hour service
radius and require an investment in trucks as well as terminals.
Intermodal facilities and rail freight terminals are also located near
major consumption zones but, due to their size and need for access
to multiple customers, tend to be located at the outskirts of major
metropolitan areas. Additionally, these facilities need to be located
at points where they can generate large loads of freight for long-
distance shipping.
For example, a rail freight terminal can require almost 100,000
carloads annually travelling at least 2,000 miles to be financially
viable. Only the combination of volume and distance provides
the competitive advantage over other modes. Intermodal facilities
servicing containers and truck trailers have similar requirements. In
such cases, the carrier will attempt to be near a market that either
generates this volume or where they can collect freight from a
relatively short distance to create the volume required.
Freight Facility Location Selection: A Guide for Public Officials 41
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Case Study
Rickenbacker Intermodal Facility is strategically
located in the Columbus, Ohio, metropolitan
area and is within a one day drive of more
than 50% of the population of North America,
and over 60% of US manufacturing production.
The current rail operations at the facility
include service by Norfolk Southern (NS) and
CSX (two Class I Railroads--see note below).
The facility is also located in close proximity
to several major highways in the Columbus
area: Interstates 270, 71, and 70 as well as
highways 23 and 33.
Operated by NS, Rickenbacker Terminal
opened in March 2008 and is located adjacent
to Rickenbacker International Airport,
approximately 15 miles south of Columbus.
NS previously operated the Discovery Park
intermodal facility nearby, but that facility
had exceeded its capacity and a new site was
deemed necessary to accommodate expected
growth. Because it was operating above
capacity, NS had to turn away domestic rail
business, which at the time accounted for 20%
of all traffic at the facility. This lack of capacity
was detrimental to both NS and the Columbus
region. Thus, a search for a new, larger
location was undertaken, and NS selected the
Rickenbacker site.
A Class I railroad is a major railroad with annual carrier operating revenues of $250 million or more. There are seven Class I railroads in the
US and Canada: Burlington Northern Santa Fe (BNSF) Railway, Canadian National (CN), Canadian Pacific (CP), CSX, Kansas City Southern
(KCS), Norfolk Southern (NS), and Union Pacific (UP).
42 Freight Facility Location Selection: A Guide for Public Officials