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5. Understanding and Conveying the Value of Your Airport general Key Po i nt The value of an airport to a community can be significant because it provides access to the national airspace system and serves the needs of businesses, the flying public, emergency medical activities, aerial firefighting, aerial agriculture, search and rescue operations, law enforcement, and other uses. An airport generates considerable direct and indirect economic value to a community by generating jobs, services, and taxes. Promoting the airport in the community, making the public aware of its value, and generally building good relations with stakeholders is critical to the airport's successful operation. D i s cu s s i on The Airport The Value of an Airpor t Commercial service airports obviously provide great value to the airlines and their customers. However, both commercial service and general aviation airports provide access to the national air system for a wide range of general aviation uses including: aerial agricultural delivery of fresh food personal/recreation applications disaster relief pest control aerial firefighting drug enforcement power line inspections aerial mapping emergency medical service search and rescue air ambulance external load hoisting sight-seeing air taxi/passengers on- flight instruction traffic advisory demand FINANCIAL forestry management transporting human air tours organs government use business/corporate uses weather observations overnight packages damage assessments wildlife management All airports : Attract businesses. The airport is an important element in the attraction and retention of businesses. It serves as a gateway for the community by providing air access for business and corporate activities. Support aviation-related firms and businesses. The airport supports businesses that provide aviation-related services. These businesses employ people, pay taxes, and attract visitors. Serve individual needs. The airport provides air access to the local community for emergency airlift, personal recreation, business, or commercial purposes. rules 12

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The National Business Aviation Association reported in 2010 that business aviation contributes $150 billion to U.S. economic output and employs more than 1.2 million people. Many local governments and states have undertaken GENERAL economic impact studies for their airports. These studies assist with strategic economic investment decisions, evaluation of airport expansion alternatives, and informing decisions about land use and commercial projects in the vicinity of the airport. They also support public relations programs for educating policy makers, airport users, and the general public about the economic value of the airport. Promoting the Airpor t Promoting the airport within the community and building a positive relationship with local media are essential to achieving success for your airport. Public relations activities not only communicate the airport's vision, goals, and value, but also address potential negative opinions of the airport and aid with addressing emergency situations when they arise. Effective community outreach programs often include the following tools and topics: Tools Topics THE AIRPORT Presentations about the airport Airport history to local civic groups Airport operations and airport users Aviation career day in schools Economic impact of the airport Airport tours What the future holds Airport open house How the airport is protecting its neighbors "Media Day" to showcase the How the airport receives funding airport Regular media briefings Meetings with airport advocacy groups and concerned citizens FINANCIAL App l i c at i o n Educate yourself about the airport's vision, the value of the airport, and who uses it. Share information with others about the value of the airport. Build a relationship with local airport advocacy groups, concerned citizens, airport neighborhood groups, and locally elected officials. Learn who local, state, and federal decision makers are and be prepared to work with the airport manager to promote your airport's needs to these individuals. See publications and websites from airport industry groups. RULES 13