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Putting It All Together: A Process for Evaluating and Addressing the Impacts 53 analysis may require that local elected officials or decisionmakers acknowledge urban goods movements as something that is important on which to spend staff time. In other words, to con- duct an evaluation and address freight issues, support--or a directive--may need to come from a local official to the staff. It is possible, that by reviewing this guidebook (or its overview), gain- ing insight from other freight-related materials, or hearing a presentation on freight, a local decisionmaker might direct staff to begin this work. If this is not the case, and the desire to conduct urban goods movement analysis comes from the staff, it is advisable to educate local decisionmakers and officials about the importance of freight and impacts and conflicts. Several resources are available to help with this. The overview to this guidebook is intended to capture the attention of local elected officials and decisionmakers. The associated CD-ROM includes several PowerPoint presentations that can be used to explain the importance of urban goods movements to local elected officials and decisionmakers. Although this support may not be critical to conducting a study, having their support is critical to integrating freight into the planning process and implementing needed changes identified through it. Get Organized Select a Project Manager As a first step in evaluating the impacts of urban planning codes, ordinances, regulations, and policies on urban goods movements, it is recommended that an appropriate staff person be des- ignated as a project manager. This individual will be responsible for all actions, activities, and deliverables described in the process outline that follows. Their first step will be to determine the scope, timeframe, tasks and deliverables expected. A helpful resource for the project manager may be NCHRP Report 570: Guidebook for Freight Policy, Planning, and Programming in Small- and Medium-Size Metropolitan Areas (Cambridge Systematics, Inc. et al. 2007). Contact Local MPO The project manager should contact the local MPO or state DOT. Many MPOs and DOTs now employ freight planners who can provide information, contacts, and additional technical assistance for this effort. Network with Industry One of the most important activities the project manager should undertake when attempting to initiate changes affecting the businesses involved in delivering or receiving goods and services, is to build relationships. Planning staff assigned to address goods movement issues should attend industry meetings (e.g., local roundtable meetings of the Council of Supply Chain Management Professionals), get involved in local Chamber of Commerce activities, etc. Building relationships and communicating the issues that are being addressed are the first steps toward building trust. This is discussed more in the following section on field surveys and interviews. Perform Background Research The project manager should review and understand in general the current local regulations and policies including, at a minimum, those discussed in previous sections, as follows: Truck routing, Parking and loading zones, Time-of-day delivery,