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56 Guidebook for Understanding Urban Goods Movement Education, Outreach, and Gaining Support Changing regulations is not always easy. Before identifying and proposing solutions, an effort should be made to understand how the public, private sector, and decision leaders feel about existing regulations and conditions. Determining what might be acceptable in the way of new or revised regulations before proposing and presenting solutions is recommended. Research conducted for this guidebook explains how and why there is a need to educate both local decisionmakers and the public on the significance of urban goods movement and its rela- tionship to the local economy. This guidebook and CRP-CD-105 include information and materials geared to local elected officials who need suggestions for how to support both the residents and businesses within their jurisdiction. Outreach meetings, workshops, and charrettes may help to educate and define the types of solutions that will be politically and publicly accept- able. Gaining support for solutions is also strengthened by developing partnerships with busi- nesses that should benefit from the changes. Conduct Workshops A workshop is different from a meeting. It is a working session in which information is pre- sented, followed by a facilitated discussion of issues identified through baseline data collection and stakeholder outreach. It provides a forum for a broad range of stakeholders to provide their perspectives on issues identified, discuss alternatives, and reach consensus about the best means of resolving issues. Conduct Charrette A charrette is another workshop format for collaboratively developing solutions, issues, or problems. Charrettes have become a popular practice in urban planning, because they provide a technique for consulting a broad array of stakeholders. Charrettes with different stakeholder groups are often held over multiple days to accommodate feedback loops. The small group or individual session inputs are then brought together for a comprehensive solution at the conclu- sion of the charrette. This option will require the planning staff to identify the topic for the char- rette, prepare materials, and conduct and record comments. Developing Partnerships Collaboration and consultation between planners, economic development groups, local Chambers of Commerce and freight shippers and carriers can be an effective way to effect change. The project manager should identify and contact these groups about this effort. These relationships would help vet which ordinances and regulations should be the key focus for the effort. Some MPOs already have established freight industry groups such as freight advi- sory councils to provide feedback on planning and regulatory developments. Asking to become a member of the freight council is advisable. Review and Evaluate Current Regulations Based on the findings from the surveys, interviews, outreach and partnership activities, and freight analysis, relevant regulations should be evaluated. Exhibit 6-2 provides a starting point for evaluation. It can be used to identify the types of effects resulting from various codes and regulations.