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27 FIGURE 11 Customer survey frequency. (If you indicated above that you surveyed customers, how often do you survey customers?) (n = 19.) customer feedback. More than one-third (seven) implement matching link on their website for carpools and/or vanpools, a telephone survey, and one-quarter (five) a postal survey. as shown in Table 19. Twelve respondents use a combination of two or more methods (Figure 12). Only five agencies (13%) provide matching on social networking sites such as Facebook, and only three (8%) give customers the ability to access transit and ridesharing pro- Technology and Social Media grams through a mobile phone application. Several agencies, however, reported that they are in the midst of developing Technology has helped to integrate ridesharing and public technological tools to engage customers in ridesharing. transit, particularly through the use of website tools. For Comments from survey respondents include: example, more than half (19) said they use a trip planner that allows customers to search for both transit and ride-matching. "Future system refines will include mobile apps and Even more organizations and agencies (27) provide a ride- social marketing integration." FIGURE 12 Survey mediums. (If you indicated that you surveyed customers, what survey mechanisms do you use for the ridesharing program?) (n = 20.)