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28 Table 19 How Does Technology Play a Role in Supporting the Integration of Ridesharing With Transit? Response Count Percent The program has a link to ridematching for carpools and/or vanpools on 27 73 our agency's website. The program has a trip planner that searches for both ridematching and 19 51 transit options to satisfy a given query. Both the ridesharing program and transit operations are promoted on 15 40 social media (e.g., Facebook, MySpace, LinkedIn, etc.). Customers can obtain carpool and vanpool matches for our program on a 5 13 social networking site (e.g., Facebook, MySpace, LinkedIn, etc.). Transit and ridesharing programs are accessible via a mobile phone app 3 8 Other 7 19 Total responses 37 100 Answers exceed 100% because respondents could choose multiple answers. "We are developing a more integrated strategy for providing Profile: SCAT and DART Communicate this information to the public ... that will include mobile apps." Through Social Media "We are currently working on a multi-modal trip planner that would provide options/itineraries for transit and other SCAT, a department of the Brevard County Board of County modes. Currently, we provide trip planners for transit, ride- Commissioners in Florida, uses technology in innovative sharing, bicycling, but these are all offered independently from each other." ways to reach out to the community and promote its transpor- tation services. Previously, riders had to call the agency to Facebook (16) and Twitter (12) were the most common learn of route and service changes. In 2010, SCAT expanded social media sites used to promote ridesharing (see Figure 13). its use of technology in marketing by launching a Facebook MySpace was used by only one transit agency. page and Twitter account, SCATBus. The agency uses the social media sites to inform transit riders of any changes in The following are specific examples of agencies using service--such as bus service delays and route deviations-- Facebook and other social media to reach customers. and to provide information about its route schedules and FIGURE 13 Social media sites used to promote ridesharing. (If you indicated above that you use social media in promoting ridesharing with transit, what sites do you use?) (n = 19.)