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6 How is the agency organized for integrating ridesharing? Agency Profiles To what extent is ridesharing included in transit service planning? Chapters three through six each contain agency profiles that How do you coordinate/collaborate with regional plan- highlight successful or innovative approaches to integrating ning entities? ridesharing into public transit. Profiles were selected based What are the performance measures for cost/benefit, etc? on material that emerged in the literature search or the survey. What are your coordination successes and/or challenges? The ten profiles were primarily based on phone interviews or How does/will technology play a role in supporting e-mail exchanges with staff at the highlighted agency. Some the integration of ridesharing and transit, through trip- information was gleaned from websites and published articles planning, social media, mobile apps, or other means? beyond the documents in the literature review. What other strategies such as faremedia integration, marketing, loyalty programs, etc., play a role in the inte- Organization of the Report gration of transit and ridesharing? Following the Summary and this chapter one (Introduction), It is important to note that when percentages or a number the report is organized into six topical chapters: Literature of survey responses are indicated in the question-by-question Review, Ridesharing within Transit Agencies, Ridesharing analysis, this refers to the percentage of responses to that within Non-Transit Entities, Marketing and Technology, Tran- survey question, rather than to the overall survey response rate. sit Agencies and Casual Carpooling, and Conclusions. The In other words, most questions reflect the response of the report contains four appendices: the Survey Questionnaire subset of respondents who answered that question. In addition, and Results (Appendix A), Profiles of Participating Transit and all answers to the survey are self-reported answers--that is, Non-Transit Agencies (Appendix B), Transit Modes Operated respondents supplied what they believed was the most appro- by Respondents (Appendix C), and Ridesharing Placement priate answer for their program. Within Agencies (Appendix D).