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OCR for page 43
44 Glossary of Terms Application--An application, or "app," is computer software Podcast--A podcast is an audio digital file available for down- that performs a specific function on a computer, mobile load to a personal computer or portable device for playback. phone, or handheld device. Retweet--Retweet (often abbreviated as "RT") can refer to Application programming interface--An application program- a forwarded post on Twitter, when used as a noun, or the ming interface or API is a set of rules and specifications that process of forwarding another post on Twitter, when used allow software programs to communicate with each other. as a verb. Blog--Derived from the term "web log," a blog is an online RSS--RSS, or Really Simple Syndication, is a format for journal that is updated on a regular basis. Blogs can be about delivering web-based content directly to users. Most persons any subject and usually contain comments from readers and use an RSS reader or news aggregator to subscribe to web links to other websites. feeds or updates. Digital divide--The digital divide refers to the gap between SharePoint--SharePoint is a proprietary software product people who have access to information technology and those designed to allow individuals in an organization to share who do not. information, manage documents, and publish reports. Facebook--Facebook is a social networking site that invites its SMS--SMS, or Short Message Service, is a system for exchang- users to create a personal profile, add other users as "friends," ing short text-based messages between mobile devices. and exchange messages. Businesses, organizations, and Social media--Social media refers to online technology that government agencies can set up profiles and provide updates allows people to publish and share content, including text, for followers and constituents. audio, video, or multimedia. Flickr--Flickr is a website that allows users to publish and Social network--A social network is an online community that share photographs. allows users to create a profile, add friends, communicate Foursquare--Foursquare is a location-based mobile platform with other members, and share content. Examples include that enables users to "check in" to locations by means of Facebook, LinkedIn, and MySpace. smartphone application or text message. Users also can Spam--Spam is the use of electronic messaging systems to share their location with friends while collecting points send unsolicited bulk messages, usually by e-mail. Spam and virtual badges. also refers to the e-mail messages. GovLoop--GovLoop is a social network for government Spambot--A spambot is an automated program designed to employees. Members are invited to create a profile, add other collect e-mail addresses from websites to build mailing lists users as friends, and participate in online discussions. for sending spam. Some spambots post links to online blogs, Groupon--Groupon is a social-buying company that sells forums, wikis, and other online forms to increase web traffic discounted coupons for goods and services to members, and to improve search engine ranking for the linked page. who are encouraged to share them with friends. Terms of service--Terms of service are the legal conditions Klout--Klout is an application that provides a composite for using a website, social networking platform, or other score to represent a user's social media influence, based online services. on metrics compiled for Twitter, Facebook, and LinkedIn. Tweet--A tweet can refer to a post on Twitter, when used as LivingSocial--LivingSocial is a social-buying company that a noun, or the process of posting content on Twitter, when sells discounted coupons for goods and services to members, used as a verb. who are encouraged to share them with friends. Twitter--Twitter is a microblogging network that allows Mashup--A mashup combines information or features from members to post updates of no more than 140 characters. two or more sources to create a new resource or service. Web 2.0--Web 2.0 refers to the second generation of the Google Transit is a popular mashup that displays informa- World Wide Web, which enables people with no special- tion about transit routes on a Google base map. ized technical knowledge to create, upload, and share con- Metadata--Metadata is a term for information about a media tent. Examples include Facebook, YouTube, Flickr, and item, such as a blog post or a photograph, and may include Wikipedia. titles, descriptions, tags or keywords, and captions. Web analytics--Web analytics is the process of analyzing Microblog--A microblog is a web service where users the behavior of visitors to a website. exchange small elements of content. Twitter, which is the Widget--A widget is a small block of dynamic content dis- best known microblogging service, limits posts and entries played on a website. Widgets typically display specific to 140 characters (including spaces). information, such as news headlines, and update themselves MySpace--MySpace is an online social network that was ini- by means of an RSS feed. tially targeted to teenagers but now focuses on artists and Wiki--A wiki is a collaborative website that allows members bands. As with Facebook, MySpace allows its users to create of a defined community to create, edit, and delete content a profile, add other users as friends, and exchange messages. using a web browser. Platform--A platform is a framework or content management YouTube--YouTube is a video hosting site where users can system that runs software and presents online content. upload and watch short videos.