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6 FIGURE 1 Locations for survey respondents and case examples. The case examples explored issues raised in the survey users, and social media metrics. Chapter three presents survey responses in more depth and provided additional details findings and focuses on how transit agencies use social media on successful practices, challenges, and lessons learned. to address agency goals and to reach different markets. Chap- Chapter five presents findings from the case examples. ter four identifies some common barriers to using social media and presents strategies gleaned from printed and electronic publications as well as the study survey. Chapter five presents Report Organization the findings from six case examples conducted for this study. Finally, chapter six summarizes overall findings and directions This report is organized as follows. Chapter one introduces the for further research. A glossary of relevant terms follows the study. Chapter two presents an overview of social media based body of the report. References follow the Glossary. Appendix on a review of relevant literature, covering government use of A lists the survey respondents and Appendix B presents the social media, the demographic characteristics of social media survey instrument.