• The public response to events, including both individual messages and trends such as increased social media traffic in a location or about a particular topic, can help responders understand an event as it unfolds.

• Local officials, who already have credibility advantages because they are perceived as being “in the same boat” as the public they serve, have had success in fostering public trust in advance of crisis events and in using social media to communicate effectively with the public during such events.

• As communication becomes increasingly mobile and Internet media services are substituted for broadcasting services, social media applications can provide an increasingly important way for emergency managers to reach the public.

• Although a number of existing tools have been successfully adapted, there is also a need for tools for both information dissemination and monitoring that are better matched to the needs of emergency managers.

• The use of social media for disaster response requires significant advance planning. This includes experimenting with various workflows and technologies to assist in the rapid dissemination of information.



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