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About the Authors WALTER S. BAER is director of advanced technology at the Times Mirror Company, Los Angeles, California. Prior to joining Times Mirror in 1981, he was director of the Energy Policy Program at the Rand Corporation in Santa Monica, California. He has published widely in the fields of energy, telecommunications, and science and technology policy. His book Cable Television: A Handbook for De- cisionmaking received a 1975 Preceptor Award from the Broadcast Industry Conference. Before joining Rand Dr. Baer served on the staff of the Office of Science and Technology in the Executive Office of the President and as a White House Fellow with Vice-President Hubert Humphrey. Dr. Baer holds a B.S. degree from the California Institute of Technology and a Ph.D. degree in physics from the University of Wisconsin. He is currently a member of the faculty of the Rand Graduate Institute. ANNE WELLS BRANSCOMB is a lawyer specializing in communications law, a fellow of the Gannett Center for the Study of the Media at Columbia University, and a recent chairman of the Communications Law Division of the American Bar Association Science and Technology Section. Mrs. Branscomb serves on the Steering Committee of the Annenberg Scholars Program of the Annenberg School of Communi- cations at USC and on the Advisory Committee of the Communications Law Program of UCLA. She is a contributing editor of The Information Society and the Journal of Communication, and a trustee of the Rensselaer Polytechnic Institute. She is currently writing a book, Teletribes and Telecommunities, on the social and political impact of communications technologies and is editor of Toward a Law of Global 171

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172 ABOUT TlIE AUTHORS Communications Networks. She is a member of the Commission on Freedom and Equality of Access to Information. Mrs. Branscomb is an honor graduate of the George Washington University Law School and holds degrees in political science from Harvard University and the University of North Carolina. HARLAN CLEVELAND is dean of the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs, and professor of public affairs; he has been at Minnesota since August 1980. A Princeton University graduate, he was a Rhodes Scholar at Oxford University in the late 1930s; an economic warfare specialist in Washington, D.C., and United Nations Relief Administrator in Italy and China in the 1940s; and a foreign aid manager, magazine editor and publisher, and dean of the Maxwell School of Citizenship and Public Affairs at Syracuse University in the 1950s. Mr. Cleveland served as Assistant Secretary of State for International Organization Affairs in the admin- istration of President John F. Kennedy, and as U.S. ambassador to NATO under President Lyndon B. Johnson. From 1969 to 1974 he was the president of the University of Hawaii, and from 1974 to 1980 he was director of the Program in International Affairs of the Aspen Institute for Humanistic Studies. He is author or editor of 13 books. His latest book, from which his paper for this volume is derived, is The Knowledge Executive: Leadership in an Information Society (New York: E. P. Dutton, 1985~. THEODORE ]. GORDON is president of The Futures Group, which he founded in 1971. The Futures Group is a management consulting fib in the fields of planning, futures research, policy analysis, and project implementation. He has been associated with futures research and policy analysis for many years, and has made substantive and meth- odological contributions to both fields. He is one of the innovators or co-innovators of several methods of forecasting, including cross-impact analysis, trend impact analysis, and probabilistic system dynamics. Mr. Gordon helped establish the Institute for the Future, where he served as vice-president and senior research fellow prior to 1971. Before joining the institute, Mr. Gordon directed engineering programs at the McDonned-Douglas Astronautics Company, serving variously over 16 years as chief engineer of the Saturn Program, test conductor for the THOR and THOR-Launch Systems, and director of Advanced Space Systems and Launch Vehicles. Mr. Gordon earned a B.S. in aerodynamics from Louisiana State University and an M.S. in aero- dynamics from the Georgia Institute of Technology.

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ABOUT THE AUTHORS 173 MELVIN KRANZBERG is the Callaway Professor of the History of Technology at Georgia Institute of Technology. He is the principal founder of the Society for the History of Technology; edited its quarterly journal, Technology and Culture, from 1959 to 1981; and became president of the society in 1983. Dr. Kranzberg was one of the original members of the History Advisory Committee of the National Aeronautics and Space Administration, serving as its chai~-~an from 1966 to 1969; in 1984 he was reappointed chairman of that committee and made a member of the NASA Advisory Council. In 1979-1980 Dr Kranzberg was national president of Sigma Xi, the Honorary Scientific Research Society. Professor Kranzberg received his A.B. from Amherst College, and his M.A. and Ph.D. from Harvard University. JOHN S. MAYO is executive vice-president, Network Systems at AT&T Bell Laboratories in Murray Hill, New Jersey. Since joining Bell Laboratories in 1955, Dr. Mayo has been director of the Oceans Systems Laboratory, executive director of the Ocean Systems Division, executive director of the Toll Electronic Switching Division, and vice- president of Electronics Technology. He assumed his present position in May 1979. Dr. Mayo received his B.S., M.S., and Ph.D. degrees in electrical engineering from North Carolina State University. He was elected to the National Academy of Engineering in 1979.

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