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Senes on Technology
and Social Priorities
NATIONAL ACADEMY
OF ENGINEERING
T1 1
ecnnology
and Global
~ it,
Companies and
Nations in the
World Economy
Bruce R. Guile and Harvey Brooks
Editors
NATIONAL ACADEMY PRESS
Washington, D.C. 1987
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National Academy Press · 2101 Constitution Avenue, NVV · Washington, DC 20418
The National Academy of Engineenng was established in 1964, under the charter of the
National Academy of Sciences, as a parallel organization of outstanding engineers. It is
autonomous in its administration and in the selection of its members, shanag with the
National Academy of Sciences the responsibility for advising the federal government. The
National Academy of Engineenng also sponsors engineering programs aimed at meeting
national needs, encourages education and research, and recognizes the superior achievements
of engineers. Dr. Robert M. White is president of the National Academy of Engineenug.
The president of the National Academy of Engineenng is responsible for the decision to
publish an NAE manuscript through the National Academy Press. In reviewing publications
that include papers signed by individuals, the president considers the competence, accuracy,
objectivity, and balance of the work as a whole. An reaching his decision, the president is
advised by such reviewers as he deems necessary on any aspect of the material treated in
the papers.
Publication of signed work signifies that it is judged a competent and useful contribution
wormy of public consideration, but it does not imply endorsement of conclusions or rec-
ommendations by the NAE. The interpretations and conclusions in such publications are
those of the authors and do not purport to represent He views of the council, officers, or
staff of the National Academy of Engineenng.
Funds for the National Academy of Engineering's Symposium Senes on Technology and
Social Prionties are provided by the Andrew W. Mellon Foundation, Carnegie Corporation
of New York, and the Academy's Technological Leadership Program. The views expressed
in this volume are those of the authors and are not presented as the views of the Mellon
Fowldation, Camegie Corporation, or the National Academy of Engineenng.
Library of Congress Cataloging Publication Data
Technology and global industry.
(Senes on technology and social priories)
At head of title: National Academy of Engineenng.
"Most of the material in this book was presented at a National Academy of Engineering
symposium titled 'World Technologies and National Sovereignty' held on February 13 and
14,1986"-Pref.
Includes index.
1. Technological innovations Economic aspect~ongresses. 2. Technology and state
Congresses. I. Guile, Bruce R. II. Brooks, Harvey. m. National Academy of Engineering.
IV. Senes.
HC79.T4T428 1987 338'.06 87-7765
ISBN ~309-03736-0
Copyright @) 1987 by the blational Academy of Sciences
No part of this book may be reproduced by any mechanical, photographic, or electronic
process, or In the fonn of a phonographic recording, nor may it be stored in a retrieval
system, transmitted, or otherwise copied for public or private use, without written permission
from the publisher, except for the purposes of official use by the United States government.
Printed in the United States of America
Fan Paining, June l9g7
Second Painting, August 1989
Third Prong, Dumber 1990
Fourth Printing, July 1991
Ash Peg, June 1992
Sixd1 Pdnung, Mark 1993
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Preface and Acknowledgments
Many of the strains in today's world lie in the conflict between a global
economy that is more and more integrated and a political environment in
which national sovereignty is still the dominant motivation. Production
and delivery of goods and services is increasingly translational and will
become more so as cornmunicadons and transportation capabilities increase
and Heir costs continue to decline relative to other costs. Additionally,
many new technologies require global markets to recover R&D and initial
production costs.
Nations are, however, still reluctant to depend on other nations for key
manufacturing inputs. The concept of key technologies that each nation
feels it must master inside its own boundaries in order to retain its political
independence remains a driving force in international economic relations.
Additionally, increasing international economic activity has brought Be
technological activities of corporations and governments into closer re-
lat~onships Han ever before. National independence is becoming more and
more problematic in an interdependent world.
A wide variety of economic, social, and industrial issues are brought
forward by He confluence of new technologies, the high-level international
interdependence, and He diverse concerns and activities of nations Lading
in world markets. Modern communications and transportation permit wide
dispersal and decentralization of design and production, whereas certain
production processes seem to require collocation. How are these two
opposing influences reconciled, and how do Hey vary by industry? What
technology policies-by government or by industry allow He creation
. . .
adz
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id
PREFACE AND ACTION' FDGMENTS
of comparative advantage? Does He ability of a nation to handle Be adverse
social impacts of increased trading in currently non~aded goods lie in Me
integrity of its social programs or In its skis in ~ntemaiiona] negotiation?
This volume addresses these questions and a variety of similar ones.
The principal focus of this volume is on technologies deployed primarily
by private firms for commercial purposes-technologies dial are altering
We structure of He world economy arid the locator of venous types of
productive activity and on the conflicts Hat arise among national states
as a consequence of these shifts. Although the overview and eight chapters
in He volume cover a broad range of issues, it is important to mention
two issues at die confluence of technology arid sovereignty Hat are not
dealt win in this volume. First, Here is little explicit treatment of tech-
nologies that are inherently global in character, technologies such as sat-
ellite commun~cabons, remote sensing from space, international commercial
air travel, and worm oil trade win supertankers. Second, there is no
discussion of national second concerns with trade or technology transfer
between nations. It is our hope Hat the focus allowed by not dealing u id
these two aspects of He global economy yields advantages greater Can
the disadvantage of not including these obviously important issues.
Most of He material In this book was presented at a National Academy
of Engineering symposium tided "World Technologies and National Sov-
ereignty" held on February 13 and 14, l9X6. On behalf of He Academy,
~ would like to Hank He advisory committee (listed on page 257) that
designed He symposium, and He individuals who participated. ~ would
like to offer special charms to Robert A. Frosch, John His, Cyril Tunis,
Jesse H. Ausubel, Ronald S. Paul, Mane-Therese Flaherty, Helen B.
Junz, and Pierre R. Aigra~n. Win regard to He preparation of the manu-
scupt for publication, special Hanks are due to H. Dale I^ngford, the
NAE's editor, and to Mar~one D. Pomeroy, administrative assistant In
the NAE Program Office.
H. GUYFORD STEVER
Foreign Secretary
National Academy of Eng~neenng
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Contents
Overview . ~ e e ~ ~ e ~ ~ · e ~ e ~ e ~ 0 · ~ 1
Harvey Brooks ant] Bruce R. Guile
Innovation and Industrial Evolution In Manufacturing Industries ..16
dames M. Utterback
Revitalizing the Manufacture and Design of Mature Global
Products ....................................................
Alvin P. Lehnerd
............. 49
Capturing Value from Technological Innovation: Integration,
S~ateg~c Partnenng, and Licensing Decisions 65
David ]. Teece
International Industries: Fragmentation Versus Globalization
Yves Doz
The Impacts of Technology In the Services Sector
James Brian Quinn
Coping win Technological Change: U.S Problems and
Prospects
Raymond Vernon
Does Technology Policy Matter?
Henry Ergas
....96
119
160
191
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Vet!
National and Corporate Technology Strategies in an
Interdependent World Economy O
Lewis M. Branscornb
Symposium Advisor, Committee 0
Contributors · O · - - - - - - ~ · - - - e · ~ - - 0 · - ~ · - - - e · - a · ~ e ·
Index . .
CONTEN7S
246
257
259
261
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1ccnno ogy
and (;loba1
Industry
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