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Cntique of Survey Methodology
INTRODUCTION
When society is faced with a proposition that something, usually
something new, is potentially harmful, it can take either (or both)
of two opposing positions. One position, the null hypothesis, is
that the effect (harm) cannot be assumed until there is scientific
evidence of it. The other position is that potential harm should be
assumed until there is proof that it does not exist. While at first
glance the latter position may appear attractive, it presents
problems. Demonstrating with absolute certainty that something
produces no harm is an impossible task both logically and
practically. How many years and dollars should be spent to try to
rule out the infinite number of all possibilities for how VDTs- - r
any technologymight be harmful in order to prove no harm?
There are literally hundreds of mental and physical disease cate-
gories that would need to be examined specifically by careful
scientific analysis. And there would be an almost endless number
of properties of VDTs (or other devices) that might have to be
studied.
A more practical approach calls on society to suggest accep-
table limits regarding certain properties of VDTs and possible
health risks. These limits should be specified on the basis of
scientifically grounded theory rather than on the basis of intui-
tion. Without such an approach, society would be placed in a
position of responding to the advocacy of any group of people who
want to ban or regulate something, whether or not there is any
valid evidence to justify their concerns. Thus. Preliminary
, . ,
findings suggesting harm or assertions of harm should be carefully
examined to determine what competing explanations might be
possible. For VDTs, as for any thing to be studied, research should
be designed to develop and test competing hypotheses about
effects: Is there an effect? Is it harmful? What are the causes
and mechanisms?
30
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31
Tests of these hypotheses can be made in many ways. One
option is to conduct carefully controlled experiments; some of the
research surveyed by the panel has indeed been experimental, and
it is reviewed in other sections. Another option is to conduct field
surveys; most of the research seems to have followed this option.
Experiments offer undeniable advantages. Using well-designed
experiments, one can control competing explanatory variables by
randomly assigning people to conditions that vary only on the
variable hypothesized to be causal: for example, one could
randomly assign people to either data entry or data acquisition
work and, within those conditions, to a group either using or not
using VDTs.
Most carefully controlled experimental research also has-some
disadvantages, however. Compared with survey research, the cost
of data collection per respondent is high. Special laboratory con-
ditions must be created just to collect the data, and only a limited
number of subjects can occupy such facilities at any time. Conse-
quently, large sample data bases cannot be economically gener-
ated in terms of time and financial costs.
Another disadvantage is that most carefully controlled
research, by the act of establishing the controls, creates an
artificial situation that may not generalize to typical working
environments. Using college sophomores in a VDT experiment
may be convenient, but such research subjects do not worry about
the loss of job security through automation, nor do they experi-
ence the excitement of meeting a new challenge on the job. They
do not find themselves in a changed career situation to which they
may be resistant, nor do they have the choices or variety of tasks
that might characterize a real job. Consequently, the results may
not generalize to people who choose jobs with VDTs over jobs
without such technology or to people who are on jobs they have
already learned to perform without VDTs--in short, the results of
such experiments may not generalize to real people in real jobs.
The survey approach avoids this problem, but it has the
disadvantage of being unable fully to control competing causes of
effects by randomization. (For general examinations of survey
methods, see Rosenberg, 1968; Warwick and Lininger, 1975.) The
main advantage of field research is the realism of the phenomena
it studies.
_ a
SURVEYS OF VDT USERS
The aim of field research on VDT use is to describe unique and
nonunique concomitants of the use of video display terminals. The
question is whether one can identify visual, perceptual, or other
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32
health effects of work in which VDTs are used. When such effects
can be described, one needs to determine how much of the effect
is uniquely proportional to the level of VDT use and how much is
due, alternatively, to some other job, personal, or organizational
characteristic that accompanies the use of VDTs.
Some health outcomes do show up in the VDT literature. For
example, VDT use is sometimes related to reports of stress or
health complaints (including visual or postural problems). The
complaints appear more often at the lower job levels; workers at
such jobs are also more likely than other workers to report social
complaints not directly related to the VDT itself--for example,
low staff support, low cohesiveness, or ambiguity in relations with
supervisors. Some studies find that visual complaints are more
likely to be reported by workers whose work is limited to data
entry than by those who may have VDT activity interrupted by
work with customers or who work in an interactive mode. When
negative health effects of this sort do appear, they usually sug-
gest an alternative hypothesis: that they may be caused by
correlated characteristics of the work situation rather than by
characteristics of the VDT itself.
Table 2.1 summarizes six studies comparing VDT work to
non-VDT work or examining a range of VDT exposure. A critical
appraisal of these studies indicates that they are uneven with
regard to a number of basic criteria for drawing strong inferences
from data (whether experimental or survey).
Table 2.1 does not include studies that examined users of VDTs
with no comparison group or with no variation in exposure to
VDTs. In studies that lack a comparison group (or some variation
between persons in exposure to VDT properties of interest), one
has no idea if the level of complaints would be higher or lower
than it would be in a group not exposed to VDTs. For example,
some studies only ask users of VDTs what bothers them. While
this might make interesting casual reading, it is of little scientific
value because one does not know if the results would be the same
or different for a group of respondents who did not use VDTs. An
overview of studies involving comparison groups as well as studies
using other approache`-one hesitates to call them design~can be
found in Dainoff (1982~.
Adequacy of Theory
The lack of a theory specifying major constructs and the links
between them is one of the most critical deficits in the survey
research on VDTs. Without such theory, investigation becomes
shotgun empiricism, and the risk of wasting effort trying to
explain chance findings increases. Without such theory, the
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33
choice of stressors to study, the possible mechanisms by which
they produce strain, and the possible strain produced becomes an
act of intuition, for which science claims no unique talent.
Adequacy of Research Design
Almost all the studies are cros~sectional surveys. Such designs do
not allow one to determine what is antecedent and what is
consequent in studies of VDT use and well-being. Investments in
longitudinal panel designs will be required to make full use of
some of the causal structural modeling techniques that have been
developed for multivariate nonexperimental studies (see, e.g.,
Joreskog and Sorbom, 1979~.
A good survey design for studying VDTs and well-being should
make use of psychological, demographic, and situational controls.
Then, if one finds differences in well-being as a function of VDT
use, one can take steps to rule out characteristics of the operator,
the content of the job, and the social and physical nature of the
work setting in case they are confounded in part with VDT use. To
consider job content and job setting, one needs an adequate job
analysis. To consider individual differences, one needs an
adequate assessment of such variables as employee motivation and
skills. Such data have rarely been collected in VDT studies to
date, especially survey studies of the well-being of VDT workers.
There is a tendency for many survey studies to pigeonhole \/DT
users and treat VDT work as a dichotomy: either one uses a VDT
or one does not. More properly, some investigators view VDT
work along a continuum and preserve valuable information about
variations among individuals in exposure to VDT work.
The tendency to pigeonhole can also occur in attempting to
classify VDT use as either data entry or data acquisition or
interactive and so on. Valuable data may be thrown out need-
lessly by this procedure. For example, in interactive computer
work, there may be some value in studying the percentage of each
employee's work that is input, retrieval, creative, or noncreative.
Adequacy of Measurement
Some VDT research uses self-report measures of unknown or
indeterminate reliability or validity. Studies should use multiple
indicators of a condition to increase internal validity. (See
Nunnally t19673 for a discussion of measurement theory and the
importance of multiple indicators.)
Some VDT research uses vague, open-ended questions about
work as the primary source of data. Although such a procedure is
OCR for page 30
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useful in the early stages of research design to determine the
language and range of responses people use in thinking about and
describing their jobs, standardized scales should be used in the
actual field survey. Standardized and focused questions and
response scales are not as dependent on the verbal ability of
respondents (the more loquacious respondents providing more
content) as are open-ended questions. Standardized and focused
questions tap areas of interest to the investigator rather than
leaving it up to the respondent to decide what the investigator
might think is important. While structured interviewing tech-
niques with standardized scales may put words in the respondent's
mouth, such an effect should be constant across different con-
ditions of VDT use (unless one is prepared to argue otherwise on
the basis of some compelling theory) and should, therefore, not
affect the relative differences in intensity or frequency of
response as a function of VDT exposure.
Adequacy of Sampling
Part of a good research design, of course, is the method by which
one samples from populations of people and of environments. The
samples in most of the studies in Table 2.1 appear to be ill-suited
for drawing inferences to broad populations:
1. Diverse populations of employees are sometimes sampled
and treated as if they are a similar pool of VDT users (e.g.,
professional and clerical VDT users in one group) without
ascertaining if such pooling is empirically justified.
2. Diverse job environments are pooled (e.g., newsrooms and
clerical offices). Measurement of illumination, glare, and other
physical features of the workplace and VDT are not controlled for
and are even unmentioned, despite their potential contributory
role in a study of VDTs and well-being.
3. Comparisons of VDT groups and control or non-VDT groups
may be confounded by differences between these groups in
employee and job characteristics (see 1 and 2 above).
Another serious problem in surveys of VDT users is the low
response rate that occurs in many of the studies (and some studies
do not even report response rates). Rates as low as 23 percent
raise the possibility that the nonrespondents may be significantly
different in key ways from the respondents. For example, if only
those VDT users who are the most dissatisfied or experience the
most symptoms are motivated to participate, and if this is not
taken into account, one may seriously overestimate complaints
about VDTs. Similarly, if only the most satisfied VDT users
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41
respond, one may seriously underestimate complaints about VDTs.
Differences between respondents and nonrespondents in VDT
surveys need to be examined, and those differences need to be
considered when drawing conclusions from the respondent sample.
For example, if one found that younger employees were less likely
to respond, one could perform analyses among the remaining
respondents in an imputative search for any age differences that
might influence the conclusions.
Unanswered Questions
No study we have reviewed has been adequate in meeting the
above criteria for good research, and most of the studies have
been flawed in several respects. The relationship between the use
of VDTs and well-being has yet to be studied in a satisfactory,
scientific manner; however, many questions are suggested--if not
answeredby the published literature to date. The following is an
illustrative, but by no means exhaustive, set of such questions:
1. To what extent are worker complaints (of eyestrain,
backaches, emotional strains, etc.) due to pressures to perform or
to the degree of worker control over performance? Are those
pressures greater for workers who use VDTs compared with those
who do not or for those who use them more? Does the use of
VDTs introduce a unique interaction of high pressure with low
control, adding further to the complaints?
2. To what degree are job stressors, emotional strains,
dissatisfaction, and health-related complaints related? Are the
relationships stronger or weaker in jobs involving at least some
VDT use compared with those that have none? Are the strengths
of the relationships different for either the extent or the kinds of
VDT use?
3. If various job demands were otherwise equal, would
reported complaints be correlated with the level of VDT use ?
4. What physical conditions are associated with complaints of
workers using VDTs? Are those conditions unique to such workers,
or would the same conditions be related to similar complaints if
workers were not using VDTs? How much can workers adapt to
such conditions?
5e What psychosocial factors are particularly related to the
introduction of or the use of VDTs? To what extent are reported
worker complaints attributable to VDTs, relative to these
correlated factors?
6. Are complaints such as ocular discomfort related to the
hours per day of VDT viewing? If so, is the relationship changed
by introducing rest periods? If so, should the rest be total visual
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42
rest or a change in visual activity? How frequent, and how long,
should such rest periods be?
RESEARCH DESIGN CONSIDERATIONS
A number of criteria should be applied in designing future field or
experimental research on effects of working with VDTs (priorities
for research are discussed in Chapter 10~. It is reasonable, for
example, to expect investigators to use multivariate analyses to
identify the relative contributions of competing predictors (com-
peting explanations) of symptoms related to vision or to psycho-
social demands of work. It is reasonable, on the basis of existing
research, to expect investigators to measure a variety of physical
parameters of the work setting for every employee, as well as a
variety of psychosocial and organizational parameters, so that
contributions of each parameter can be examined while static
tically controlling the effects of the others. It is reasonable to
expect investigators to view VDT work as a continuum rather than
as a dichotomy. Rather than artificially dividing employees into
VDT and non-VDT groups, investigators should instead make use of
the rich range of variance in VDT work that may occur even
within a particular VDT group.
control and Choice in Studies of VDT Physical Parameters
One particular area that merits attention in studies of the physical
parameters of VDT work concerns choice. A VDT operator may be
exposed to physical condition A (such as a high-contrast display), B
(moderate contrast), or C (low contrast), and inferences are drawn
about which of these conditions do and do not produce strain.
Such a design overlooks the condition of choice; the operator is
always assigned to a condition. If, however, individual differences
in preference for variety of stimuli are important, then the effect
of each physical condition will vary considerably between
Individuals.
Suppose that one routinely includes a condition in which some
participants are allowed choice; that is, subjects can alter the
stimulus to their own subjective tastes (vary the independent
variable). It is possible that the mere opportunity to exhibit
choice will reduce some psychological strains and complaints (see
Brehm, 1966~. This could be demonstrated by what is called a
yoked design. In such a design, the subject in the choice condition
varies the stimulus, and this variation is carefully recorded and
used to present a schedule of stimulus changes to another sub-
ject. The second subject receives the same variety of stimulus
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43
change but lacks choice or control. Care would need to be taken
to match such subjects in order to demonstrate that the effects of
choice were more than the effects of allowing a person to choose
the most physiologically fitting stimulus condition.
Practical Considerations
We do not mean to suggest that field studies must be of a perfect
design to be of value; designing research always involves compro-
mises, and probably no study will ever be done that will meet all
of the criteria for an ideal field study. Many practical difficulties
have been and will be encountered in planning and conducting field
research on complaints involving VDT use. For example, it is not
always possible for an investigator to use rigorous sampling
techniques. Often an investigator is allowed into an institution to
do research and simply told what population is available for study.
Even in that situation, however, it is reasonable to expect an
investigator to take the limitation into account in designing the
study and analyzing the data. The use of appropriate multivariate
analyses to control for the effects of extraneous variables can be
particularly difficult in field research. VDT operators work with-
in a complex system in which many varibles interact, probably in
complex ways, to affect their well-being. While the use of multi-
variate techniques is essential to understanding the interplay
among the variables, the selection of which varibles and which
interactions between variables to study can be problematic
because there are scores of such variables and possible inter-
actions. We do not yet have sufficient knowledge about which
variables are important and how they may interact.
Another problem involved in the use of multivariate analyses is
that they require an investigator to have complete data on each
questionnaire item for each subject in the population under study;
response rates to questionnaire items are, however, difficult to
predict in field research, and what may appear in the design phase
to be a substantial population for study may in fact become small
in the analysis stage when there are missing data. Absenteeism
and job turnover make missing data an especially difficult problem
in longitudinal studies.
What is needed at this stage are some studies of samples of
convenience that at least attempt to apply variety and detail of
measures and in~epth techniques of data analysis. Once such
studies are completed, the value of random sample designs (which
may be valuable in drawing inferences about the total population
of VDT users) can be more reasonably assessed.