Below are the first 10 and last 10 pages of uncorrected machine-read text (when available) of this chapter, followed by the top 30 algorithmically extracted key phrases from the chapter as a whole.
Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.
OCR for page R1
I~PROV~G RISK CO~UN~AT~N WORKING P^PERS Prc~rcd for Commi11cc on Risk Pcrccp110n sod Communication Commission on Physics! Scicnccs ~~1hcmailcs and Resources Commission on Behavioral and S3cial Scioncos and Education National Rcscarch Council NATIONAL ACADEMY PRESS Washington, D.C. 1989
OCR for page R2
OCR for page R3
PREFACE This volume contains papers that were originally prepared for the use of the National Research Council's Committee on Risk Perception and Communication. The Committee commissioned these two case studies as part of its study on the process of risk communication, the content of risk messages, and ways to improve risk communication. The working papers do not necessarily reflect the judgment or position of the committee or the National Research Council. They have not been subjected to the internal review procedures that apply to reports prepared by NRC committees. Responsibility for the case studies rests with the authors. The two case studies were intended as examples of situations involving risk . communication. They are not intended to present independent positions or interpretations on the subject of risk communication. · · ~ Lawrence E. McCray Study Director
OCR for page R4
OCR for page R5
TABLE OF CONTENTS e A CASE STUDY OF THE 1980/82 MEDFLY CONTROVERSY IN CALIFORNIA Emery M. Roe COMMUNICATING CORPORATE DISASTER The Aldicarb Oxime Release at the Union Carbide Plant at Institute, West Virginia on August 11, 1985 Rob Coppock 29
OCR for page R6