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Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
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B

Workshop Participants

AyeNay Abye, The Praxis Project

Barbara Adams, District of Columbia Office of the State Superintendent of Education

Alen Agaronov, City University of New York School of Public Health at Hunter College

Kristy Anderson, American Heart Association

Susan Backus, American Meat Institute

Jan Barrett, U.S. Department of Agriculture

Maureen Beach, American Beverage Association

Elizabeth Ben-Ishai, Public Citizen

Jandel Benjamin, Washington, DC, Government

Daphne Bianco, Kings County Hospital Center

Jill Birnbaum, American Heart Association

Jeanie Bochenek, Wright State University, College of Nursing

Alison Bodor, National Confectioners Association

Michelle Boyd, Office of Rep. Pete Stark/Ways and Means Health Subcommittee

Angela Campbell, Georgetown Law School

Andrea Carrothers, Porter Novelli Public Services

Mary Christ-Erwin, Porter Novelli Public Services

Christine Corcoran, Kellogg Company

Sara Deon, Corporate Accountability International

Stefania Di Mauro-Nava, U.S. Department of State

Leimomi Dierks, Hawaii State Department of Health

Sondra Dietz, American Public Health Association

Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

Jordan Dominic, Kimberly-Clark

Christi Dorsey, Office of the State Superintendent of Education

Jennifer Eder, Center for Science in the Public Interest

Lauren Fasig, American Psychological Association

Clara Filice, American Academy of Pediatrics

Molly Fogarty, Nestlé USA

Andi Fristedt, Senate Committee on Health, Education, Labor, and Pensions

Thomas Fungwe, U.S. Department of Agriculture, Center for Nutrition Policy and Promotion

Luiz Galvao, Pan American Health Organization

Constance Geiger, Geiger & Associates, LLC

Lucy Gibney, Dr. Lucy’s LLC

Carolyn Graybeal, National Academy of Sciences, Koshland Science Museum

Teresa Green, National Consumers League

Michael Gruber, Grocery Manufacturers Association

Gregg Haifley, American Cancer Society Cancer Action Network

Daniel Hatcher, Alliance for a Healthier Generation

B. Denise Hawkins, Orchard Hill Communications

Paulette Helman, American University

Janis Herzig, Pepsico, Inc.

Art Jaeger, Watson/Mulhern

Dawanna James-Holly, Office of the State Superintendent of Education, Washington, DC

Scott Kahan, George Washington University

Jeffrey Kaplan, American University

Zara Khaleeli, National Confectioners Association

Chor San Khoo, International Life Sciences Institute North America

Kate Klimczak, Center for Science in the Public Interest

Rana Koll-Mandel, We Are 1 Communications

Sandra Lafky, Silverton Health

Dan Lee, Breakpoint Health

Jessica Leighton, Food and Drug Administration

Rebecca Lemmons, Central District Health Department

Judith Levin, Sesame Workshop

Sarah Levy, Grocery Manufacturers Association

Alexandra Lewin-Zwerdling, Powell Tate

Jacinda Li, Pennsylvania State University

Patricia MacNeil, U.S. Department of Agriculture, Center for Nutrition Policy and Promotion

Melissa Maitin-Shepard, American Cancer Society Cancer Action Network

Meghan Malka, Advocates for Better Children’s Diets

Jerold Mande, U.S. Department of Agriculture, Food, Nutrition, and Consumer Services

Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

Lorna Marchand, Bernalillo County Office of Environmental Health

Mary Carol Mazza, Harvard Business School

Susan Mort, Time Warner Inc.

Craig Moscetti, Pan American Health Organization

Laura Moy, Institute for Public Representation at Georgetown Law School

Michelle Muldoon, Winrock International

Melissa Musiker, APCO Worldwide

Nicole Nice, Mars, Incorporated

Jill Nicholls, National Dairy Council

Julie Obbagy, U.S. Department of Agriculture, Center for Nutrition Policy and Promotion

Susan Pitman, FoodMinds, LLC

Robert Post, U.S. Department of Agriculture, Center for Nutrition Policy and Promotion

Jack Rayburn, Trust for America’s Health

Jane Reid, TSD, Inc.

Sara Reinoso, George Washington University

Sara Robbins, Dairy Max

Dana Roberts, Alliance for a Healthier Generation

Noni Robinson, Office of the State Superintendent of Education, Washington, DC

Bob Roehr, British Medical Journal

Kety Rosario, KetyProSalud

Lori Roth-Yousey, LRY & Associates

B. J. Davis Rowe, Georgia Department of Revenue Alcohol and Tobacco Division

Sylvia Rowe, SR Strategy

Carla Sanchez, Metropolitan Washington Council of Governments

Sally Squires, Powell Tate/Weber Shandwick

Lakshmi Sridaran, The Praxis Project

Azadeh Stark, Geisinger Health System

Eve Essery Stoody, U.S. Department of Agriculture, Center for Nutrition Policy and Promotion

Kristy Suhr, Department of Veterans Affairs

Brooke Sweeney, University of Louisville

William Tatum, Grocery Manufacturers Association

Jeanne Troy, National Academy of Sciences, Koshland Science Museum

Dawn Undurraga, Environmental Working Group

Lindsay Vickroy, Center for Science in the Public Interest

Julie Wagner, Mondelez International

Erin Wallace, American Academy of Pediatrics

Jennifer Weber, Nemours

Kate Weigle, Edelman

Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

Sandra Cushner Weinstein, Brainy Camps Association

Margo Wootan, Center for Science in the Public Interest

Matthew Wright, Voices for America’s Children

Renee Wyrick, Bryan County Health Department

Laura Zatz, Bipartisan Policy Center

Mallory Zuckerman, Edelman

Deena Zytnick, Centers for Disease Control and Prevention

Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 63
Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 64
Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 65
Suggested Citation:"Appendix B: Workshop Participants." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 66
Next: Appendix C: Acronyms and Abbreviations »
Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary Get This Book
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The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents.

The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

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