them with a short menu of strategies. With one change, they become Saludable activists. With the implementation of two or more changes, they become super-activists and receive a certificate they can post in their place of business.

•   As with MomsRising, digital technologies are central to the project. SaludableOmaha combines art, media, and science to catalyze a social movement in Omaha’s Latino community. Students design projects, create logos, engage in branding, and otherwise develop strategies to capitalize on their unique talents.

•   To make the program sustainable, SaludableOmaha worked with Omaha South High School to incorporate the program into its established service learning curriculum. Students have the option of working with SaludableOmaha to develop strategies and initiatives throughout the academic year. In this way, the program has been seeking to embed itself into the school environment without asking the school board to create a new curriculum.

•   SaludableOmaha also has established links with local wellness organizations such as Live Well Omaha, the primary umbrella organization in the county that, along with the county health department, serves as a leader in public health initiatives. Becoming part of the existing infrastructure and institutional climate will be key to the program’s long-term viability.

Challenges

Huang listed several challenges faced by SaludableOmaha:

•   Thus far the program has been conducted on a shoestring. It needs to become part of a larger network to be financially sustainable, because this kind of project is difficult to support through existing funding mechanisms.

•   The program is resource intensive. Managing social marketing and social media requires considerable effort on a daily basis.

•   For a host of reasons, it can be difficult to capture the attention and time of minority youth.

“There is a dearth of interventions that focus specifically on Latino youth and Latino families in the realm of obesity prevention.” —Terry Huang



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