out low-income and minority populations for special protection. (Jerome D. Williams, Rutgers Business School–Newark and New Brunswick)

Innovations and Future Works in Industry Practices (Chapter 4)

•   Food and beverage retailers are placing increased emphasis on health and wellness to meet the demands of their customers for healthier products and information about healthier diets. (Cathy Polley, Food Marketing Institute)

•   The Children’s Food and Beverage Advertising Initiative has made substantial progress in limiting food advertising directed at children to healthier products. (Elaine Kolish, Children’s Food and Beverage Advertising Initiative)

•   Companies such as The Walt Disney Company can both offer and market healthier foods to children and youth through self-regulation of the products they sell and advertise. (Heather Rubin, The Walt Disney Company)

•   Despite the actions industry has taken, children still are inundated by ads for unhealthy foods. (Jennifer Harris, Yale University)

Emerging Policy Initiatives and Communication Strategies (Chapter 5)

•   Public campaigns led by concerned mothers, taking full advantage of social media and other new communication vehicles, can mobilize policy makers as well as parents. (Monifa Bandele, MomsRising.org)

•   Campaigns directed specifically at involving minority youth in content creation and leadership can empower families to make healthy choices and create an environment that is conducive to healthy lifestyles. (Terry Huang, University of Nebraska Medical Center)

•   Campaigns against tobacco advertising offer valuable lessons for campaigns against the marketing of unhealthy foods. (Cheryl Healton, Legacy)

•   The U.S. constitutional system is designed to balance competing interests and adapt to new technological developments, scientific discoveries, and social norms; however, the current legal and political climates make government efforts to address the pervasive marketing of obesogenic foods and beverages to youth more challenging (Samantha Graff, ChangeLab Solutions)

•   Efforts to limit the marketing of unhealthy foods in other countries can inform similar efforts in the United States. (Tim Lobstein, International Association for the Study of Obesity)



The National Academies | 500 Fifth St. N.W. | Washington, D.C. 20001
Copyright © National Academy of Sciences. All rights reserved.
Terms of Use and Privacy Statement