“In the same two decades that obesity and other chronic diseases were emerging as a public health crisis, government efforts to mitigate the crisis have confronted a troubling trend in constitutional law.” —Samantha Graff

INTERNATIONAL DEVELOPMENTS

Summary of presentation by Tim Lobstein

The marketing of foods and beverages to children is a prominent issue in many countries other than the United States. Many international organizations have developed policy statements and reports in this area, while a number of countries and industry organizations have taken action to limit such marketing.

Policy Statements and Reports

International organizations have developed the following policy statements and reports regarding the marketing of foods and beverages to children.

•   For the World Health Organization (WHO) consultation on a global strategy for diet and health, the International Association of Consumer Food Organizations developed a statement titled Broadcasting Bad Health: Why Food Marketing to Children Needs to Be Controlled (IACFO, 2003).

•   Consumers International (2004) produced a report titled The Junk Food Generation that includes a multicountry survey of the influence of television advertising on children.

•   According to a WHO (2004) report titled Marketing Food to Children: The Global Regulatory Environment, “some experts have suggested that the marketing of such [high-fat, -sugar, and -salt] foods contributes to an ‘obesogenic’ environment that makes healthy food choices more difficult, especially for children.”

•   The International Obesity Task Force released a set of principles in 2006 regarding the rights and protection of children and restraints that should be placed on targeted marketing (Swinburn et al., 2008).

•   According to the report of a WHO Forum and Technical Meeting held in 2006 titled Marketing of Food and Non-Alcoholic Beverages



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