A

Workshop Agenda

New Challenges and Opportunities in
Food Marketing to Children and Youth:
A Workshop

Hosted by the IOM Standing Committee on Childhood Obesity Prevention

November 5, 2012

Keck Center of the National Academies, Room 100
500 Fifth Street, NW, Washington DC

WELCOME AND OPENING REMARKS

9:30 AM

Welcome and Overview of the Food Marketing Landscape
*Shiriki Kumanyika, University of Pennsylvania

9:40

*Ellen Wartella, Northwestern University

___________________

*Member of the IOM Standing Committee on Childhood Obesity Prevention.



The National Academies | 500 Fifth St. N.W. | Washington, D.C. 20001
Copyright © National Academy of Sciences. All rights reserved.
Terms of Use and Privacy Statement



Below are the first 10 and last 10 pages of uncorrected machine-read text (when available) of this chapter, followed by the top 30 algorithmically extracted key phrases from the chapter as a whole.
Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.

OCR for page 59
A Workshop Agenda New Challenges and Opportunities in Food Marketing to Children and Youth: A Workshop Hosted by the IOM Standing Committee on Childhood Obesity Prevention November 5, 2012 Keck Center of the National Academies, Room 100 500 Fifth Street, NW, Washington DC WELCOME AND OPENING REMARKS 9:30 AM Welcome and Overview of the Food Marketing Landscape *Shiriki Kumanyika, University of Pennsylvania 9:40 *Ellen Wartella, Northwestern University *Member of the IOM Standing Committee on Childhood Obesity Prevention. 59

OCR for page 59
60 CHANGE IN FOOD MARKETING TO CHILDREN AND YOUTH EMERGING ISSUES IN UNDERSTANDING THE CURRENT FOOD MARKETING ENVIRONMENT Moderator: *Ellen Wartella, Northwestern University 10:00 Integrated Marketing Communications Meme Drumwright, The University of Texas at Austin Marketing to Adolescents Kathryn Montgomery, American University Targeted Marketing: Low-Income and Minority Communities Jerome D. Williams, Rutgers University 10:45 Moderated Intrapanel Discussion 11:05 Q&A/Discussion with Audience 11:30 LUNCH (on your own) INNOVATIONS IN INDUSTRY PRACTICES Moderator: David Britt, Retired, Sesame Workshop 12:30 PM Healthy Food Marketing Initiatives in Retail Chains Cathy Polley, Food Marketing Institute Update on the Children’s Food and Beverage Advertising I ­nitiative (CFBAI): Progress to Date and Future Directions Elaine Kolish, CFBAI Changing Company-Wide Marketing Practices: Example of The Walt Disney Company Heather Rubin, The Walt Disney Company Monitoring and Evaluating Industry Innovations Jennifer Harris, Yale University Rudd Center for Food Policy and Obesity 1:30 Moderated Intrapanel Discussion 1:50 Q&A/Discussion with Audience 2:15 BREAK

OCR for page 59
APPENDIX A 61 EMERGING POLICY INITIATIVES AND COMMUNICATION STRATEGIES Moderator: * elly Brownell, Yale University Rudd Center for K Food Policy and Obesity 2:30 Parent-Led Communication Strategies Monifa Bandele, MomsRising Youth-Led Communication Strategies Terry Huang, University of Nebraska Medical Center Countermarketing: Applying Lessons Learned from the truth® Antitobacco Campaign Cheryl Healton, American Legacy Foundation Legal and Policy Challenges and Opportunities Samantha Graff, ChangeLab Solutions International Innovations Tim Lobstein, International Association for the Study of Obesity (via videoconference) 3:45 Moderated Intrapanel Discussion 4:05 Q&A/Discussion with Audience CLOSING REMARKS 4:30 Moving Forward: Where Do We Go From Here? *Bill Dietz, Retired, Centers for Disease Control and Prevention 4:50 Q&A/Discussion with Audience 5:00 ADJOURN

OCR for page 59