Guiding Principle (indicator/method/end user)* Relevant Definitions/Explanations
Utility

(methods/end users)
Plain language definition: Evaluations should be designed and conducted by individuals with expertise/experience in conducting evaluations. The evaluation should be designed to be useful, relevant, and responsive to the full range of end users and their needs including those involved with the program being evaluated as well as those that will be affected by the outcome of the evaluation. The evaluation should be designed to account for individual and cultural values underlying the evaluation purpose, methods, and decisions. Careful attention should be placed on timely and appropriate reporting of evaluation progress and outcomes to the evaluation end users. The evaluation should anticipate potential consequences—both positive and unintended—and reporting should aim to guard against misuse or unintended consequences.

End-user questions: To what extent do the evaluation end users find the evaluation methods, processes, and outputs (products) useful or valuable in meeting their needs? Are the results of the evaluation provided to evaluation end users in a timely fashion and in an appropriate format that can readily be used?

SOURCE: Adapted from Yarbrough et al., 2011.
Value

(end users)
Plain language definition: The relative utility of the surveillance and evaluation information, in relation to end-user needs and culture, while maintaining credibility and adaptability and avoiding unintended consequences.

End-user questions: Does the surveillance or evaluation plan address identified and emerging needs of the community or group? Is the information from the surveillance or evaluation plan shared in a credible and relevant manner, without judgment? Do the end users have input into all facets of the surveillance and evaluation plan? Is care taken to avoid unintended consequences or judgment from the evaluation plan or resulting information?

SOURCE: Adapted from Yarbrough et al., 2011.

* (1) Indicator, (2) methods, and (3) end user indicate to what the guiding principle is applicable when making decisions about evaluating obesity prevention efforts.



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