Evaluation User Role Needs
Federal and state policy makers

•   power to greatly influence obesity prevention in government, business, and nonprofit organizations

•   make and administer policy at federal and state levels

•   comparative effectiveness of alternative strategies along with cost and cost-effectiveness

•   geopolitical jurisdiction comparisons

•   best way to define issues

•   funder organizations: need to hold grantee organizations accountable for the use of funds

•   clear and easily digestible information to help frame choices and correctly interpret evidence


•   essential to the policy development process, particularly for public health

•   often serve as knowledge brokers

•   be visible and persistent

•   decide on which prevention strategies to focus

•   information from the research community to support claims about “what works” and applicability to the populations at greatest risk

•   information on what similar communities and states are doing

•   knowledge of whether specific advocacy appeals or framing of the issues and stratagems work in different contexts

•   information on policy progress and the needs for improvement

Federal and state agency administrators

•   oversee accountability and reporting requirements for funds distributed to state and local levels for initiatives

•   dissemination, translation, and local implementation

•   a variety of data elements that are not always available

•   indicators such as changes in programs, policies, or environments for planning and mid-course corrections

•   best available evidence of effectiveness

•   external validity and generalizability

Funder Organizations

•   keep the policy conversation going

•   champion continued social and system changes

•   educate to encourage advocacy for change at all levels

•   publicize progress

•   see indicators of progress on the way to health and social changes

•   tangible signs of progress both in interventions and outcomes to retain the interest of leadership and boards of trustees

•   evidence about what works in community-level initiatives to invest resources

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