Session questions:

•  What are possible strategies for increased patient and family recognition of high-quality, efficient health care?

•  How do we increase the culture of expectation for patient and family health care choices that are based on value (e.g. quality and cost)?

•  What information is needed to support patients and families in making value-based health care choices? Key considerations:

o Kinds of information needed, i.e., cost, quality

o Presentation of information

o Accessibility

o Ease of use

o Resulting behavior change

Moderator: John Santa, Consumer Reports Presentations:

•  What patients perceive as valuable—and how to effectively communicate information on cost and quality
Judy Hibbard, University of Oregon
Shoshanna Sofaer, Baruch College, CUNY

•  The road to increased patient engagement through public reporting of performance information
Barbra Rabson, Massachusetts Health Quality Partners

•  Raising awareness on quality and waste
Daniel Wolfson, ABIM Foundation

•  Seeking the citizen voice
Marge Ginsburg, Center for Healthcare Decisions

Audience participation and open discussion
1:00 pm Lunch keynote
How American health care killed my father
David Goldhill, Game Show Network
2:00 pm Driving the demand
Explore cross-cutting strategies to advance patients, in partnership with providers, as leaders and drivers of care delivery improvement through informed, shared decision making, the authorized use of clinical data for research, and value improvement.

Moderator: Susan Reinhard, AARP
Presentations:

•  Behavioral economics and value generation
Kevin Volpp, Philadelphia VA Medical Center

•  Communicating “value” to the public
Tresa Undem, PerryUndem



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