Holly Potter is vice president of Public Relations for Kaiser Permanente. She oversees efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team is responsible for broad public relations, partnerships, and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic, and advocacy communities. An experienced health communications strategist, she has held a variety of leadership positions directing a broad range of communications and advocacy campaigns. She brought to Kaiser Permanente a proven 15-year track record of award-winning public relations programs that influence stakeholders and shift public opinion. In her career, she has advised and partnered with senior executives in the nonprofit, government, and corporate sectors to advance policy and promote brand identity. PR News named Holly PR Team Leader of the Year in 2009 and she received an honorable mention in 2010 for Digital Communications Leader of the Year. Her team at Kaiser Permanente was named a 2010 Digital PR Team of the Year and a 2010 Nonprofit PR Team of the Year by PR News. Additionally, PR News named Kaiser Permanente a Top Place to Work in public relations in both 2009 and 2010. Prior to joining Kaiser Permanente, she ran HTPotter Communications, LLC, which served a variety of nonprofit and government clients in California and Washington, DC. Her former clients include National Campaign Against Youth Violence, California State PTA, Public Health Institute, Drug Policy Alliance, San Francisco Wellness Initiative, Santa Clara County Public Health Department, and the White House Council on Youth Violence.

Barbra Rabson, MPH, has been the executive director of the Massachusetts Health Quality Partners (MHQP) since 1998. MHQP is a nationally recognized coalition of health care providers, plans, consumers, government agencies, academics, and purchasers working together to promote measurable improvement in the quality of health care services in Massachusetts. Under Ms. Rabson’s leadership, MHQP has become one of the most trusted names in performance measurement and public reporting of health care information in Massachusetts and in the nation. She has led MHQP to issue three first-in-the-nation statewide public releases of hospital and physician performance information, including the first collaboration in the nation with Consumer Reports to jointly release performance results on Massachusetts primary care physicians on a statewide patient experience survey. Ms. Rabson is the co-chair of the Greater Boston Aligning Forces for Quality Alliance. She is a founding member and past Board Chair of the Network for Regional Healthcare Improvement, a national network of regional health improvement collaborative. She also serves on the Board of the Massachusetts eHealth Collaborative and on the Mayor of Boston’s selection committee for the Mayoral Prize for Innovations in Primary Care. Ms. Rabson has a long track record for innovative collaboration. She received her MPH from Yale University and her undergraduate degree from Brandeis University.

Shoshanna Sofaer, DrPH, is the Robert P. Luciano Professor of Health Care Policy at the School of Public Affairs, Baruch College, City University of New York (CUNY). She also serves on the faculty of the CUNY Graduate Center, in their doctoral program in public health. Dr. Sofaer’s major research and policy interests include patient engagement, patient-centered care, public deliberation to guide health policy, comparative quality and cost reporting for low literate and vulnerable populations, quality measurement, the Medicare program, improving health care for older adults and people with disabilities, tobacco control, the use of multi-stakeholder coalitions to improve population health and health care delivery, and health



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