Appendix A

Agenda

MONDAY | SEPTEMBER 23, 2013

The Sciences of Communication

8:30-8:45   Welcome
Barbara Kline Pope, Executive Director for Communications, The National Academies

    Moderators: Baruch Fischhoff (Carnegie Mellon University) and Dietram Scheufele (University of Wisconsin–Madison)

8:45-10:00   Lay Narratives and Epistemologies
Doug Medin (Northwestern University)

    Discussion with Ann Bostrom (University of Washington) and Kevin Dunbar (University of Maryland)

10:00-10:30   Break

10:30-11:45   Motivated Audiences: Belief and Attitude Formation About Science Topics
Susan Fiske (Princeton University)


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OCR for page 105
Appendix A Agenda MONDAY | SEPTEMBER 23, 2013 The Sciences of Communication 8:30-8:45 Welcome  Barbara Kline Pope, Executive Director for Communications, The National Academies Moderators: Baruch Fischhoff (Carnegie Mellon University) and Dietram Scheufele (University of Wisconsin–Madison) 8:45-10:00 Lay Narratives and Epistemologies Doug Medin (Northwestern University) Discussion with Ann Bostrom (University of Washington) and Kevin Dunbar (University of Maryland) 10:00-10:30 Break 10:30-11:45  Motivated Audiences: Belief and Attitude Formation About Science Topics Susan Fiske (Princeton University) 105

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106  /  THE SCIENCE OF SCIENCE COMMUNICATION II Discussion with Craig Fox (University of California, Los Angeles) and Bill Hallman (Rutgers University) 11:45-1:00 Lunch 1:00-2:15 Communicating Uncertainty Baruch Fischhoff (Carnegie Mellon University) Discussion with David Budescu (Fordham University) and Adam Finkel (University of Pennsylvania) 2:15-3:30 Social Networks Noshir Contractor (Northwestern University) Discussion with Deb Roy (Massachusetts Institute of Technology and Twitter) and Katherine Milkman (University of Pennsylvania) 3:30-4:00 Break 4:00-5:15 Science Communication as Political Communication Dietram Scheufele (University of Wisconsin, Madison) Discussion with Kathleen Hall Jamieson (University of Pennsylvania) and Patrick Sturgis (Southampton University) 5:15-5:30 Wrap-Up/Lessons Learned Baruch Fischhoff (Carnegie Mellon University) TUESDAY | SEPTEMBER 24, 2013 Science in a Time of Controversy 8:30-8:45 Welcome Ralph Cicerone, President, National Academy of Sciences 8:45-9:30 Keynote Address Responding to the Attack on the Best Available Evidence Kathleen Hall Jamieson (University of Pennsylvania) 9:30-10:00 Break

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Appendix A  /  107 Moderator: Cara Santa Maria (Pivot TV) 10:00-11:30 Panel 1 • Individual and Social Perceptions of Science: Three Cases Geoengineering: Public Attitudes, Stakeholder Perspectives, and the Challenge of ”Upstream” Engagement Nick Pidgeon (Cardiff University) What Good Is a Guideline That People Can’t Remember?: The Benefits of Extreme Simplicity in Communicating Nutrition Science Rebecca Ratner (University of Maryland) Enhanced Active Choice: A New Method to Change Behavior Punam Keller (Dartmouth College) Discussants: Bill Hallman (Rutgers University) and Rick Borchelt (U.S. Department of Energy) 11:30-12:15 Lessons from Business  Davis Masten (Quantified Self) and Peter Zandan (Hill+Knowlton Strategies) 12:15-1:30 Lunch 1:30-3:00 Panel 2 • Influences of Social Networks The Science of Social Media Duncan Watts (Microsoft) Charting Science Chatter Through Social Media Deb Roy (Massachusetts Institute of Technology and Twitter) What Makes Online Content Viral? Katherine Milkman (University of Pennsylvania) Discussants: Noshir Contractor (Northwestern University) and Xeni Jardin (Boing Boing)

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108  /  THE SCIENCE OF SCIENCE COMMUNICATION II 3:00-3:30 Break 3:30-5:00 Panel 3 • Narratives in Science Communication Science Narratives: Mass Media and Ethical Considerations Michael Dahlstrom (Iowa State University) How Scientists Talk to One Another About Their Science— and What the Public Hears Kevin Dunbar (University of Maryland) Tales Teens Tell: Interactive Media Communications Can Improve Adolescent Health Julie Downs (Carnegie Mellon University) Discussants: Melanie Green (University of North Carolina, Chapel Hill) and Marty Kaplan (University of Southern California) 5:00-5:30 Science Collaboration: Surging Seas  Gabrielle Wong-Parodi (Carnegie Mellon University) and Ben Strauss (Climate Central) 5:30-7:00 Reception, Great Hall WEDNESDAY | SEPTEMBER 25, 2013 Creating Collaborations for Communication 8:30-9:00 Welcome and Orientation  Alan Leshner, CEO, American Association for the Advancement of Science 9:00-9:15 Break and move to workshop locations 9:15-12:15 Concurrent workshops Climate Change Workshop Science Content Expert: Ralph Cicerone (National Academy of Sciences)

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Appendix A  /  109 Communication Researchers: Tony Leiserowitz (Yale University) and Nick Pidgeon (Cardiff University) Communication Practitioner: Joe Witte (NBC, retired) Facilitator: Lynn Litow Flayhart Evolution Workshop Science Content Expert: Eugenie Scott (National Center for Science Education) Communication Researchers: Robert Pennock (Michigan State University) and Ed Maibach (George Mason University) Communication Practitioner: Dan Vergano (National Geographic) Facilitator: William Courville Obesity/Nutrition Workshop Science Content Expert: David Allison (University of Alabama at Birmingham) Communication Researchers: Julie Downs (Carnegie Mellon University) and Brian Wansink (Cornell University) Communication Practitioner: Kathleen Zelman (WebMD) Facilitator: Ellen Harvey Nanotechnology Workshop Science Content Expert: Paul Weiss (University of California, Los Angeles) Communication Researchers: Elizabeth Corley (Arizona State University) and Dietram Scheufele (University of Wisconsin, Madison) Communication Practitioner: Julia Moore (Woodrow Wilson International Center for Scholars) Facilitator: Richard Tanenbaum 12:15-1:30 Lunch 1:30-3:30 Continuation of concurrent workshops 3:30-4:00 Break and return to auditorium

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110  /  THE SCIENCE OF SCIENCE COMMUNICATION II 4:00-5:00 Reports from the workshops  Moderator: Alan Leshner (American Association for the Advancement of Science) 5:00–5:15 Closing remarks  Alan Leshner (American Association for the Advancement of Science)