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Finally, we have discussed sui generis IPR approaches in almost every session of the conference. This strikes me as the "je ne sais quoi" part of IPRs; namely, it deals with "intrinsic beauty," where embedded intelligence is going to become more and more the way in which value will be created in the future. I expect that this will be an expanding area of IPR protection, and the degree to which other parts of the IPR regime will be able to adapt to it is uncertain.

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