When objectivity and effectiveness are threatened the activity should be avoided or discontinued.
It should be recognized that honest error is an integral part of the scientific enterprise. It is not unethical to be wrong, provided errors are promptly acknowledged and corrected when they are detected. Professional integrity in the formulation, conduct, and reporting of physics activities reflects not only on the reputations of individual physicists and their organizations, but also on the image and credibility of the physics profession as perceived by scientific colleagues, government, and the public. It is important that the tradition of ethical behavior be carefully maintained and transmitted with enthusiasm to future generations.
Physicists have an individual and a collective responsibility to ensure that there is no compromise with these guidelines.