• Maintains existing wealth and welfare.

  • Is modem and economically feasible.

  • Promotes technical progress and self-responsibility by economic actors.

  • Reduces the speed of the flow of resources through the economy.

  • Incorporates the idea of a higher resource efficiency.

The last two of these items are missing in most current "green" discussion, which focuses primarily on recycling.

The introduction of these strategies into the economy demands a change in the mind-set of corporations and government. However, these strategies are themselves long-term and are here to stay, once established. For strategic reasons, dynamic companies should therefore try to be the first in their field of activity to change.


Börlin, Max, and Walter R. Stahel. 1987. La stratégic économique de la durabilité: Die wirtschaftliche Strategic der Dauerhaftigkeit. Société de Banque Suisse/ Swiss Bank Corporation, Basel. Cahier/Heft SBS no. 32, Nov. 87.

Stahel, Walter R. 1984. The product-life factor. In An Inquiry into the Nature of Sustainable Societies: The Role of the Private Sector, Susan Grinton Orr, ed. The Woodlands, Tex.: Houston Advanced Research Center.

Stahel, Walter R. 1986. Product-life as a variable: The notion of utilization. Science and Public Policy 13(4)(August): 196-203.

Stahel, Walter R. 1991. Langlebigkeit und Materialrecycling - Strategien zur Vermeidung yon Abellen im Bereich de Produke. Essen: Vulkan Verlag.

Stahel, Walter, and Geneviéve Reday. 1976/1980. Jobs for Tomorrow: The Potential for Substituting Manpower for Energy. Report to the Commission of the EC. New York: Vantage Press.

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