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PAPERBACK list:$27.95 Web:$25.16 add to cart PDF BOOK your price: $21.50 add to cart Rights & Permissions Free Resources Display this book on your site! Related Titles Ending the Tobacco Problem: A Blueprint for the Nation Reducing Underage Drinking: A Collective Responsibility Other Related Titles Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths (1994) Institute of Medicine (IOM) Web Search Builder Use this book's key terms to search within this book, across our collection, or across the Web. Skim This Chapter Skim this chapter and use this chapter's key terms to search within this book. Reference Finder Paste in your own text to find books that relate to your topic. Page 103   E-mail  Facebook  Digg  Stumble  Twitter More The following HTML text is provided to enhance online readability. Many aspects of typography translate only awkwardly to HTML. Please use the page image as the authoritative form to ensure accuracy. Page 103 Courtesy of San José STAT Page 103 FRONT MATTER (R1-R14) (GRAPHIC AND CONTENTS FOR CHAPTER 1) (1-2) 1 TOWARD A YOUTH-CENTERED PREVENTION POLICY (3-26) (GRAPHIC AND CONTENTS FOR CHAPTER 2) (27-28) 2 THE NATURE OF NICOTINE ADDICTION (29-68) (GRAPHIC AND CONTENTS FOR CHAPTER 3) (69-70) 3 SOCIAL NORMS AND THE ACCEPTABILITY OF TOBACCO USE (71-102) (GRAPHIC AND CONTENTS FOR CHAPTER 4) (103-104) 4 TOBACCO ADVERTISING AND PROMOTION (105-140) (GRAPHIC AND CONTENTS FOR CHAPTER 5) (141-142) 5 PREVENTION AND CESSATION OF TOBACCO USE: RESEARCH-BASED PROGRAMS (143-174) (GRAPHIC AND CONTENTS FOR CHAPTER 6) (175-176) 6 TOBACCO TAXATION IN THE UNITED STATES (177-196) (GRAPHIC AND CONTENTS FOR CHAPTER 7) (197-198) 7 YOUTH ACCESS TO TOBACCO PRODUCTS (199-230) (GRAPHIC AND CONTENTS FOR CHAPTER 8) (231-232) 8 REGULATION OF THE LABELING, PACKAGING, AND CONTENTS OF TOBACCO PRODUCTS (233-254) (GRAPHIC AND CONTENTS FOR CHAPTER 9) (255-256) 9 COORDINATION OF POLICIES AND RESEARCH (257-278) APPENDIXES (279-280) A SPECIFIC RECOMMENDATIONS, BY CHAPTER (281-288) B COMMITTEE BIOGRAPHIES (289-298) INDEX (299-306)

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Page 103 Courtesy of San José STAT

OCR for page 104
Page 104 4 TOBACCO ADVERTISING AND PROMOTION CONTENTS Introduction: Maintaining the Market 105 Shifting Trends in Tobacco Marketing 107 Promoting Tobacco Use to Consumers 108 Inhibiting Opposition to Tobacco Use 114 The Tobacco Market and Market Segmentation 115 Tobacco: A Mature and a Growth Market 115 Market Segmentation to Reach Youths 115 The Appeal of Tobacco Ads to Children and Youths 116 Psychosocial Mechanisms Through Which Advertising Influences the Behavior of Children and Youths 117 Themes and Images 119 Critical Assessment of Studies on Advertising Recall, Advertising Expenditures, and Tobacco Consumption 123 Studies of Advertising Recall 123 Econometric Studies of the Relationship Between Advertising and Consumption 124 Studies of the Effects of Advertising Bans 124 Rationale for Restrictions 128 Recommendations 131 Policy Recommendations 131 Research Recommendations 133 References 134

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advertising recall