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Erin Fels, P.S. 52, Brooklyn

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Page 69 Erin Fels, P.S. 52, Brooklyn

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Page 70 3 SOCIAL NORMS AND THE ACCEPTABILITY OF TOBACCO USE CONTENTS The Function of Social Norms 71 The Emerging Tobacco-Free Norm 73 The Decline of Tobacco Use 73 The Social Unacceptability of Tobacco Use 76 Tobacco Use as Perceived by Children and Youths 77 The Perception of Tobacco Use 77 Spreading a False Impression: The Ubiquitous Pro-Tobacco Message 80 Opportunities for Promoting a Tobacco-Free Norm 83 Families 84 Peer Context 85 The School Environment 86 The Community Environment 87 The Workplace 88 Fast-Food Restaurants 90 Shopping Malls 91 Sports Facilities 91 Community and Youth Organizations 92 Advocacy for a Tobacco-Free Norm 93 Reinforcing the Tobacco-Free Norm: Conclusions and Recommendations 97 References 98