National Academies Press: OpenBook

Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths (1994)

Chapter: (GRAPHIC AND CONTENTS FOR CHAPTER 3)

« Previous: 2 THE NATURE OF NICOTINE ADDICTION
Suggested Citation:"(GRAPHIC AND CONTENTS FOR CHAPTER 3)." Institute of Medicine. 1994. Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths. Washington, DC: The National Academies Press. doi: 10.17226/4757.
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Page 69

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Erin Fels, P.S. 52, Brooklyn

Suggested Citation:"(GRAPHIC AND CONTENTS FOR CHAPTER 3)." Institute of Medicine. 1994. Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths. Washington, DC: The National Academies Press. doi: 10.17226/4757.
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Page 70

3 SOCIAL NORMS AND
THE ACCEPTABILITY OF
TOBACCO USE

CONTENTS

The Function of Social Norms

71

The Emerging Tobacco-Free Norm

73

The Decline of Tobacco Use

73

The Social Unacceptability of Tobacco Use

76

Tobacco Use as Perceived by Children and Youths

77

The Perception of Tobacco Use

77

Spreading a False Impression: The Ubiquitous Pro-Tobacco Message

80

Opportunities for Promoting a Tobacco-Free Norm

83

Families

84

Peer Context

85

The School Environment

86

The Community Environment

87

The Workplace

88

Fast-Food Restaurants

90

Shopping Malls

91

Sports Facilities

91

Community and Youth Organizations

92

Advocacy for a Tobacco-Free Norm

93

Reinforcing the Tobacco-Free Norm: Conclusions and Recommendations

97

References

98

Suggested Citation:"(GRAPHIC AND CONTENTS FOR CHAPTER 3)." Institute of Medicine. 1994. Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths. Washington, DC: The National Academies Press. doi: 10.17226/4757.
×
Page 69
Suggested Citation:"(GRAPHIC AND CONTENTS FOR CHAPTER 3)." Institute of Medicine. 1994. Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths. Washington, DC: The National Academies Press. doi: 10.17226/4757.
×
Page 70
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Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth.

We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertising—more than $10 million worth every day—have on youths? Can we responsibly and effectively restrict their access to tobacco products?

These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use.

Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined.

With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.

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