announced plans for greater activity revolving around interactive software products (Turner, 1994b).


David Nagel, personal communication, October 1994.


The United States is "by far the world's most important supplier of films for international trade," Wildman has written, citing UNESCO statistics (Wildman and Siwek, 1988). These authors suggest there is a strong, positive relationship between the purchasing power of native speakers in any language—the English-speaking population happens to be wealthy and populous—and the importance of trade in films and television programs in that language.


This figure comes from Wildman's analysis of a period of 30 years ending in 1988 (Wildman and Siwek, 1988).


The U.S. film industry had a positive trade balance of approximately $1 billion in 1985, even though foreign earnings are reduced significantly by a number of trade barriers, as well as by piracy (Wildman and Siwek, 1988).


The value of film and television products to consumers is "determined almost entirely by such public-good elements as the appeal of the story portrayed, the quality of the writing and acting, the perspective of the director, and the competence of camera crews and other technical personnel" (Wildman and Siwek, 1988). A public good is nonexclusive; that is, its value is not diminished by its use.


Of course, new, foreign sources of investment may also provoke major changes in segments of the entertainment industry, but that issue was beyond the scope of this project.


See Huizinga (1950) for a discussion of the role of play in society.

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