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PROPOSED PLAN

The factors that affect troop ration consumption and acceptance can be broadly classified into two categories: those related to the rations and those directed toward modifying the field eating environment in some manner. Table 22-1 shows an arrangement of these variables in a manner that emphasizes this distinction. Note that most of the factors in the table represent a broad class of variables and possible manipulations. The table also indicates whether there is evidence of increased food consumption and improved customer satisfaction after treatments. The Yes-No entries in the second column are based on laboratory and field experiments or correlational data from the field. A ''Yes" entry only indicates there is at least one positive outcome when the variable under consideration has been examined.

TABLE 22-1 Strategies for Improving Ration Consumption and Acceptance

Proposed Manipulations

Has Positive Effect Been Demonstrated?

Relevant Authors (Chapter Number)

1.

Factors related to rations

 

 

 

A.

New ration

Yes

Baker-Fulco (8),

Hirsch (9)

 

B.

Broad variety in ration system

Indirectly

Rolls (11),

Hirsch (9)

 

C.

Variety of caloric drinks

Yes

Engell (12)

 

D.

Marketing

No

Thompson (13),

Cardello (10)

 

E.

Social modeling

Yes

Cardello (10),

de Castro (20)

2.

Factors related to conditions in the field

 

 

 

A.

Favorable deployment

No

Kramer (17)

 

B.

Scheduled meals and snacks

No

Halberg et al. (19),

Kramer (17),

Schutz (18)

 

C.

Sheltered from elements while eating

No

Kramer (17)

 

D.

Group eating

Yes

de Castro (20)

 

E.

Ensure hydration

Yes

Engell (12)

 

F.

Easy ration and beverage heating

Yes

Kramer (17)



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