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Appendix E Summary of Empirical Studies of HIV Prevention Mass Media Campaigns
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SUMMARY OF EMPIRICAL STUDIES OF HIV PREVENTION MASS MEDIA CAMPAIGNS
Outcome Measureb
Country
Study
Populationa
Primary Channel
Knowledge
Attitude
Behavior
Other
U.S.
Woods et al., 1991
General
TV, radio
Dollar value of donated airtime
Keiser, 1991
General
TV, radio
Media Coverage
Gerbert and Maguire, 1989
General
Mailing
Recall of exposure to ANM
Snyder, 1991
General
Mailing
+/o
o
o
Perceived risk
Caron et al., 1992
College students
TV, radio
+
+
Gentry and Jorgensen, 1991
General
TV, radio
Dollar value of donated airtime
Bryce et al., 1990
General, Injecting drug users
Mass media
+
Seek information, obtain services
Australia
Rigby et al., 1989
General
TV
o
o
Bray et al., 1991
General
TV
o
o
Anxiety
Ross et al., 1990
General
TV
+
Ross and Carson, 988
General
Mass media
+
Brazil
Fox and Cortes, 1992
Urban adults
+
Awareness, concern, perceived risk
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Bulgaria
Chileva and Metodieff, 1994
General
Print
Media coverage
France
Moatti et al., 1992
General adults
General media
+
+/o
+
Perceived risk
The Gambia
Sekou et al., 1989
General
General media
+
Italy
Bortolotti et al., 1992
Drug users
Print
+
HIV seroconversion
Japan
Maeda et al., 1994
Young adults
Mass media
+
+
+
Mexico
Izazola et al., 1988
+
Helguera et al., 1990
General
Multiple
Social response
Sepulveda et al., 1989
General
Press, mass media
+
+
o
Philippines
Margo et al., 1991
General
Multiple
+
+
Perceived risk
Switzerland
Wasserfallen et al., 1993
General
TV, print
+
Dubois-Arber et al., 1992
General
General media
+
Stutz Steiger et al., 1992
Clients of prostitutes
Print
o
Lehmann et al., 1987
General
Print
+
Hausser et al., 1988
General
TV, print
+
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Outcome Measureb
Country
Study
Populationa
Primary Channel
Knowledge
Attitude
Behavior
Other
U.K.
Beck et al., 1990
General
TV, print
+
Weller et al., 1984
Men
TV, print
Decrease in gonorrhea rate
Wober, 1988
General
TV, print, radio
+
Mills et al., 1986
General
Print, TV
p
+
Sherr, 1987
General
o
Anxiety
Zaire
Kaseka et al., 1992
General
TV, radio
+
+/o
HIV seroincidence
Rukarangira et al., 1990
General
Mass media
+
Kyungu et al., 1990
General
TV
+
a Reach of program is national unless otherwise specified.
b A "+" indicates a favorable outcome, while an "o" indicates no effect.
SOURCES:
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REPRINTED FROM: Flora JA, Miabach EW, Holtgrave D. Communication campaigns for HIV prevention: using mass media in the next decade. In: IOM. Assessing the social and behavioral science base for HIV/AIDs prevention and intervention. Background papers. Washington, D.C.: National Academy Press, 1995:129-54.
Representative terms from entire chapter:
media campaigns
