Outcome Measureb

 

 

Country

Study

Populationa

Primary Channel

Knowledge

Attitude

Behavior

Other

U.K.

Beck et al., 1990

General

TV, print

 

 

+

 

 

Weller et al., 1984

Men

TV, print

 

 

 

Decrease in gonorrhea rate

 

Wober, 1988

General

TV, print, radio

+

 

 

 

 

Mills et al., 1986

General

Print, TV

p

 

+

 

 

Sherr, 1987

General

 

o

 

 

Anxiety

Zaire

Kaseka et al., 1992

General

TV, radio

+

 

+/o

HIV seroincidence

 

Rukarangira et al., 1990

General

Mass media

+

 

 

 

 

Kyungu et al., 1990

General

TV

+

 

 

 

a Reach of program is national unless otherwise specified.

b A "+" indicates a favorable outcome, while an "o" indicates no effect.

SOURCES:

Beck EJ, Donegan C, Kenny C, Cohen CS, Moss V, Teny P, et al. An update on HIV testing at a London sexually transmitted diseases clinic: long-term impact of the AIDS media campaigns. Genitourin Med 1990;66:142-7.

Bortolotti F, Stivanello A, Noventa F, Forza G, Pavanello N, Bertolini A. Sustained AIDS education campaigns and behavioral changes in Italian drug abusers. Eur J Epidemiol 1992;8:264-7.

Bray F, Chapman S. Community knowledge, attitudes and media recall about AIDS, Sydney 1988 and 1989. Austr J Public Health 1991;15:107-13.

Bryce J, Pope RS, Ruff JA. The impact of the Michigan mass media campaign on hotline calls, knowledge levels, and requests for HIV counseling and testing. Sixth International Conference on AIDS, June 19-24, 1990, San Francisco [abstract no. F.D. 848].


Caron SL, Davis CM, Wynn RL, Roberts LW. "America Responds to AIDS," but did college students? Differences between March, 1987, and September, 1988. AIDS Educ Prev 1992;4:18-28.



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