paper and affiliated papers and a series of three community meetings held throughout the state (further discussed below). The 16-page newspaper-sized insert was included in the October 6, 1995, edition of the Minneapolis Star Tribune, as well as 60 other newspapers statewide. The Minnesota Health Data Institute estimates that approximately 912,000 copies of the report were distributed to Minnesota residents. The Institute will be doing follow-up focus groups with various constituencies, including Medicare beneficiaries, to test specific reactions to the format and information.

Private Sector

Health Pages, a New York City-based consumer health magazine, provides both general information and community-specific information geared for the entire family. The magazine is published in eight areas nationwide: Atlanta, Cincinnati/Columbus/Dayton, Denver, Los Angeles, Miami/Ft. Lauderdale/West Palm Beach, Phoenix, Pittsburgh, and St. Louis. In five areas (Denver, Phoenix, Pittsburgh, South Florida, and St. Louis), the fall 1995 edition of the magazine included a six-page article on Medicare and the Managed Care Option. The article in the South Florida Health Pages for example, provided a four-page narrative overview of Medicare managed care and two pages of charts providing fairly detailed comparative information on the eight HMOs available to Medicare beneficiaries in that area (Health Pages, 1995). The magazine is primarily distributed to employees and retirees by large employers or business health coalitions in the cities. It is also available to the public at newsstands. In some cities, grants to health care coalitions have resulted in free copies being distributed to Area Agencies on Aging and their programs (including the senior health insurance counseling programs). The magazine is now exploring the on-line distribution of information.

Local senior citizens' newspapers are another potential source of information for Medicare beneficiaries about local health plan and managed care options. The April 1995 edition of Arizona Senior World, for example, included a comparison chart of HMOs available to Arizona residents (Arizona Senior World, 1995). There are over 100 senior citizens' newspapers



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