adopt behaviors to improve reproductive/maternal health. Service utilization is to be promoted directly by providing accurate information about services and outlet location. Information, education, and communication efforts will concentrate on reducing perceived barriers to service use (such as rumors and misconceptions) and broadening public awareness of the availability and utility of HIV counseling and testing and the link between STDs and HIV. Other desired behavior changes (e.g., correct infant feeding, improved maternal nutrition, condom use, reduction in sexual partners, delayed sexual debut, spousal communication on reproductive health) are to be promoted by encouraging people to assess their risk for unwanted pregnancy, poor pregnancy outcomes, and HIV infection and to obtain care accordingly. Behavior change will also be promoted through mass media campaigns, including talk radio, serial dramas, and music and through similar local activities such as dramas, video shows, and music competitions.



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