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the fact—which is far easier than making the case beforehand—is very important. Compelling success stories can provide the needed evidence, both in general and in particular: the former yields support for the field; the latter results in repeat customers due to past accomplishments.

Perhaps the most important aspect of articulating the value added by human factors is the realization that it needs to be done, combined with understanding alternative approaches. Such realization and understanding were evident among the speakers and most of the participants. Thus, many of the discussions in the workshop related to experiences of having successfully articulated the value of and promoted human factors. In this regard, the workshop participants paid less attention to frustrations with barriers and hindrances and more attention to assessing the basis of a wide variety of successes.

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